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Media Director, Investment

Vancouver

Critical Mass is hiring a Media Director, Investment to join our growing team. As the Media Director, you drive the strategic use of media to impact our client’s business performance. You will lead a team of dedicated professionals, oversee omnichannel media strategies, and leverage your expertise in B2B investment planning and buying to deliver exceptional results across paid search, social, programmatic, display, content syndication, video/YouTube, and more.

You Will:

  • Act as a media expert for internal team’s consultation
  • Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc.
  • Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
  • Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Reddit, LinkedIn, Facebook, etc.)
  • Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
  • Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
  • Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
  • Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
  • Manage and lead and grow a team search professional varying in roles and responsibilities
  • Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
  • Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
  • Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
  • Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
  • Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals
  • Lead search innovation and vision- regarding new products and enhancements
  • Identify and test new channels and products, highlighting results and sharing across organization and with external clients
  • Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
  • Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

You Have:

  • Proven experience in omnichannel media execution and buying, preferably in B2B or tech sectors
  • Expertise in video, display, YouTube, Amazon, OOH, and other relevant channels
  • Established relationships with media partners in the media ecosystem (i.e. Reddit, Facebook, Amazon, LinkedIn, etc.)
  • Demonstrated team management and leadership experience, including mentoring and performance oversight
  • Strong analytical skills with the ability to interpret campaign data and optimize for ROI
  • Excellent communication and stakeholder management skills
  • Experience managing media budgets and delivering campaigns on time and on budget

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$135,000 - $160,000 CAD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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