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Art Director, Social

Toronto

As an Art Director, Social, you're the creative force behind everything we put out into the digital world. You live and breathe social culture—you know what makes people stop scrolling, what stories resonate, and how to make each platform sing. You'll develop bold concepts, lead a talented team of designers and creators, and work with clients to bring their visions to life across TikTok, Instagram, and beyond. You're part strategist, part artist, part cheerleader—and you've got the mentorship and team to grow into a creative leader. If you're obsessed with design, storytelling, and the craft of social media, this is your role.

You Will:

  • Develop and communicate creative concepts optimized for social platforms while directing and delegating to core creative services disciplines
  • Directly contribute to project design and development including creating storyboards, initial graphic concepts, mockups, prototypes, and provide QA of all creative deliverables
  • Balance strategic development with client business objectives and platform-specific requirements
  • Mentor and coach teams through project development and performance management
  • Build relationships with clients, partner agencies, photographers, illustrators, influencers, and production vendors
  • Contribute to the innovative development of the creative department's social capabilities
  • Lead and partner with designers, production artists, content creators, writers, and social strategists
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution with a social-first mindset
  • Stay at the forefront of social platform trends and translate platform strategies into curated executions for each channel (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Iterate on creative concepts with resilience and resourcefulness, embracing feedback and continuously refining ideas until landing on something truly unique

You Have:

  • 4+ years of formal education and 3+ years of experience in design and interactive media
  • Deep knowledge of social platforms and how to execute effectively within each (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Strong design portfolio with social media work samples
  • Experience leading a team of designers, production specialists, writers, and content creators
  • Experience meeting clients and presenting your work
  • Experience with strategic brainstorming, campaign development, creative brief development, and creative execution
  • Multi-hyphenate creative capabilities: proficiency across graphic design, photography, video editing, and copywriting—particularly within social media formats
  • A proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
  • Strong organizational skills with the ability to manage multiple projects simultaneously and a motivated dedication to the creative team
  • Proficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and understanding of motion design and video production workflows
  • Leadership abilities to foster learning and excellence among team members
  • Illustration skills in both electronic and traditional media
  • Proven ability to build and maintain a brand presence across digital platforms
  • Collaborative spirit: you prefer to elevate your teammates' ideas and work together to strengthen creative solutions—no "hero ball" here

Our new hires & employees are the future of our organization, and we want to set you up for long-term
success. In an effort to do so, we expect this team to work from an office 3 days a week.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
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Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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