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Senior Marketing Science Analyst (Business Performance)

Calgary

As a Marketing Science Senior Analyst, you'll be sleuthing through piles of data to uncover valuable insights that inform our strategies and drive our digital customer experiences to success. You'll be the master of metrics, turning numbers into narratives that guide our clients and customers on their digital journeys. If you're a data wizard with a knack for storytelling and a passion for all things digital, this role is for you!

You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives including measurement and strategy, tracking implementation, reporting and visualization, testing and evaluation, data integration, and statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

  • Lead the ideation, development, and execution of measurement strategies and frameworks to track website and app performance
  • Dive deep into digital data oceans, analyzing website traffic, user behavior, and campaign performance with the finesse of a seasoned detective.
  • Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights.
  • Work closely with cross-functional teams to ensure that data is integrated effectively into campaigns and strategies.
  • Conduct A/B tests and other experiments to identify opportunities for improvement
  • Collaborate with our creative and strategy teams to uncover hidden gems in the data, turning insights into actionable recommendations that fuel our clients' success.
  • Present your findings with flair, transforming complex data sets into compelling stories that captivate clients and colleagues alike.
  • Develop and implement advanced statistical models and machine learning algorithms to solve business problems and optimize processes.
  • Focus on developing expertise in app measurement and strategy, involving the analysis of app-related data to uncover insights, optimize performance, and drive strategic decisions.
  • Be responsible for devising strategies to enhance the user experience, improve app functionality, and analyze in-app survey results using NLP (natural language processing) and AI tools.
  • Create and maintain data pipelines and visualizations using tools like Tableau or Power BI.
  • Challenge the status quo, looking for ways to continuously improve.
  • Mentor and support junior team members including Analysts and Associate Analysts.
  • Work with AI tools to automate analysis and reporting.

You have:

  • A Bachelor's or Master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business).
  • 3-5 years of experience in digital analytics, with a proven track record of unraveling data mysteries and driving actionable insights.
  • Proficiency in data visualization tools like Tableau or Power BI. Tableau experience a plus.
  • Expertise in web analytics platforms such as Adobe Analytics and Google Analytics, because knowing your bounce rate from your conversion rate is kind of a big deal. Adobe Analytics experience is a plus.
  • Experience with tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, etc.).
  • Strong analytical skills paired with a creative mindset, because crunching numbers is cool, but turning them into stories is even cooler.
  • Excellent communication skills, both verbal and written, because even the most brilliant insights are worthless if you can't articulate them to others.
  • Expertise in with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
  • Experience with Python, R, SQL, or other business-relevant statistical programming language.
  • Experience working within AWS infrastructure (Redshift, S3.) and Google Cloud Platform (GCP)
  • High problem-solving skills to move projects forward by actively removing barriers and defining next steps even during ambiguity.
  • An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to: 

  • Strengthen opportunity for continuous learning 
  • Improve collaboration and team relationships. 
  • Increase employee engagement 

 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

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Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
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Arab (e.g. Middle Eastern, North African, etc.) 
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West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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