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Media Supervisor, Planning and Programmatic

New York

As a Media Supervisor, Planning and Programmatic, you will play a pivotal role in overseeing and executing integrated digital media strategies, with a focus on both social and programmatic channels. Your expertise in trafficking, programmatic buying, and media planning will drive branding initiatives across key platforms like Meta, TikTok, and The Trade Desk. With over 5 years of experience in digital media, you’ll lead both the strategic and executional aspects of campaigns, ensuring effective integration of linear and digital video strategies, as well as social media and programmatic media buying. Your deep knowledge of tools like Google Campaign Manager, DSPs, and various media platforms will ensure seamless execution and optimization of high-impact campaigns.

You will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
  • Oversee two media planners on client account

You have:

  • 5+ years of experience in digital media, including trafficking, planning, and associate-level roles.
  • 2+ years of hands-on experience with programmatic advertising, including DSPs and/or Meta channel trafficking.
  • Expertise in Google Campaign Manager trafficking and reporting.
  • Proven experience in social media planning and execution, particularly with Meta, including trafficking and reporting.
  • Solid understanding of programmatic media buying, with a focus on video across platforms like The Trade Desk and integrating social and programmatic campaigns.
  • Experience in video buying across traditional TV/broadcast and digital video platforms, including integrating linear and digital video strategies.
  • Strong social media expertise across Meta and TikTok, with an emphasis on branding rather than acquisition.
  • Familiarity with DSPs such as The Trade Desk, eMarketer, Nielsen, ComScore, Mintel, Forrester, and Integral Ad Science.
  • Experience with Google Ads products, including AdWords and DV360, is a plus.
  • Deep understanding and passion for the digital media landscape and emerging trends.
  • Proficient in trafficking standard and rich media ads across display, video, mobile, and emerging channels.
  • Excellent interpersonal, written, and verbal communication skills.
  • Strong multitasking ability, detail-oriented, and adaptable to changing deadlines.
  • Effective project management, planning, and organizational skills.
  • Advanced proficiency in MS Office, particularly Excel.
  • Experience delegating and mentoring junior team members

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Six free therapy sessions through Therify 
  • Access to online services for families and new parents 
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$100,000 - $110,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our candidate pools. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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