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Integrated Media Supervisor, Paid Social & Programmatic

New York

As an Integrated Media Supervisor, Paid Social & Programmatic, you will lead the strategic planning and hands-on activation of paid media campaigns for a leading snack brand. This role is ideal for someone with a passion for digital media, strong platform expertise, and experience driving brand awareness in CPG or similar consumer categories.

You will be responsible for managing full-funnel campaigns across paid social and programmatic channels, working closely with strategy, creative, analytics, and brand teams to deliver high-impact, performance-driven campaigns. Your ability to connect data with creative execution will help elevate a beloved snack brand in a competitive and dynamic category.

Key Responsibilities:

  • Develop and lead integrated media plans across paid social and programmatic platforms with a strong focus on branding and seasonal retail initiatives for a snack brand.
  • Provide hands-on in platforms including Meta, TikTok, Pinterest, The Trade Desk and DV360 when needed.
  • Manage full campaign lifecycle from planning and trafficking to optimization and performance reporting.
  • Collaborate closely with brand marketing, strategy, and creative teams to align media execution with broader brand storytelling and retail goals.
  • Leverage platform insights and third-party data to guide audience segmentation and media mix decisions.
  • Provide strategic recommendations and performance insights in client-facing reports and presentations.
  • Ensure accurate trafficking and reporting using tools like Google Campaign Manager.
  • Support integrated video buying efforts across linear and digital video platforms.
  • Serve as a subject matter expert on trends and innovations in digital media relevant to the CPG/snack category.
  • Oversee billing approvals and coordinate with finance teams for budget reconciliation.
  • Mentor junior planners and support their development within the team.
  • Contribute to POVs and new business pitches with a category-specific lens (snacks/CPG).

Qualifications:

  • 5+ years of digital media experience at a media or full-service agency, with deep expertise in both planning and in-platform activation.
  • Provide hands-on activation support across paid social and programmatic platforms, overseeing a team of planners and stepping in as needed to ensure flawless campaign execution (Meta, TikTok, TTD, DV360 or other self-serve DSP platforms).
  • Proven ability to lead integrated, cross-channel media strategies for branding-focused clients; experience in snacks, CPG, food & beverage, or retail strongly preferred.
  • Deep familiarity with CM360 for trafficking, tagging, and reporting.
  • Experience with brand-building and upper-funnel initiatives, especially within high-frequency consumer categories.
  • Ability to synthesize platform insights and category knowledge into smart, actionable media strategies.
  • Strong knowledge of the digital video landscape and integrating TV and digital efforts.
  • Excellent verbal and written communication skills for both internal and external stakeholder management.
  • Strong multitasking, organizational, and project management skills in a fast-paced environment.
  • Proficiency in Excel and media planning tools; comfort with analyzing data and creating visually compelling reports.
  • Experience mentoring and developing junior talent in a collaborative setting.
  • CPG, food & beverage, or retail experience preferred, especially with seasonal campaign planning or omnichannel retail tie-ins.
  • Excellent communication, presentation, and storytelling skills with clients and internal teams.
  • Strong organizational and multitasking abilities in fast-paced environments.
  • Advanced Excel skills and experience with media planning and reporting tools.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Six free therapy sessions through Therify 
  • Access to online services for families and new parents 
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • 13 Affinity Groups
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$100,000 - $110,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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