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Media Supervisor

Toronto

As a Media Supervisor, Programmatic, you will lead the development and execution of programmatic media strategies for Tier 2 media, focusing on local and regional markets. You will ensure campaigns are aligned with client goals and objectives, overseeing the setup, trafficking, and optimization of programmatic campaigns across various DSPs, including DV360, The Trade Desk, Amazon and others.

You will manage programmatic media buying and digital advertising strategies across multiple channels, with a strong emphasis on activating campaigns in local markets. As an important point of contact for multiple campaigns, you will foster relationships internally and externally, communicate campaign progress, and provide actionable strategic recommendations.

In addition, you will lead and mentor junior team members, ensuring seamless collaboration with internal business partners and stakeholders. As a programmatic expert, you will drive best practices, continuously optimize campaign performance, and ensure successful execution.

You Will:

  • Develop and execute programmatic media strategies, with a focus on local and regional markets.
  • Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Amazon, and Yahoo).
  • Steward the trafficking process involving the internal Ad Operations team as well as external partners such as CM360 and Innovid.
  • Manage programmatic media buying and digital advertising strategies across multiple channels, including Online Video and CTV.
  • Act as a point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations.
  • Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics.
  • Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams.
  • Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels.
  • Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns.
  • Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space.
  • Work with Critical Mass headquarters to execute payment of invoices and pre-bill process.

You Have:

  • 4-6 years of media experience, including 2-3 years in programmatic media buying.
  • Strong proficiency in trafficking and reporting, with experience in platforms like DV360 and TTD (Amazon and Yahoo are a plus).
  • Oversee year-round Tier 2 media, balancing model mix, sales events, pacing, and troubleshooting issues.
  • Experience managing video campaigns, specifically in CTV and online video; familiarity with Innovid for ad serving is a plus.
  • Must have advanced skills utilizing Prisma for end-to-end campaign management.
  • Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation.
  • Worked with media partners to setup programmatic deals that service the outcomes of various campaigns
  • Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for Tier 2 markets and local campaigns.
  • Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies.
  • Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges.
  • Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media.
  • Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals.
  • Collaborate with business partners to communicate key business updates, initiatives, and organizational changes effectively.
  • Demonstrate self-awareness/professionalism in all interactions, ensuring that communication style adapts to different audiences and situations.

Nice-to-Have:

  • Experience accessing live broadcast inventory as well as buying programmatic media.
  • Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns.

 

What We Offer 

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, personal/sick days, and flex days 
  • Access to online services for families and new parents 
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.    

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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