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Senior Media Planner

Chicago

 We are hiring a Senior Media Planner to lead, manage, and execute our clients' interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels—such as paid search, display, video, mobile, and emerging platforms. In this role, you'll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.

This is a client-facing role where you will lead communication, status updates, and manage email chains. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization.

You Will:

  • Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Serve as a point of contact for clients, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners
  • Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned
  • Work closely with media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance


You Have:

  • 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
  • MUST HAVE: Experience working across multiple media channels, like search, social, CTV, video, etc.
  • Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
  • Ability to oversee campaign progress, act as client contact, and ensure campaigns are delivered effectively and on time.
  • Experience with PRISMA and other planning tools is a plus.
  • Knowledge of audience tools like MRI and Nielsen is beneficial.
  • Natural problem solver who thrives in a fast-paced, constantly evolving environment.
  • Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
  • Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
  • National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, , and other Media tools such as Prisma, MediaOcean.
  • Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint
  • Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
  • Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$75,000 - $90,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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