Field Marketing Associate (Fixed Term Contract)

At Dataiku, we're not just adapting to the AI revolution, we're leading it. Since our beginning in Paris in 2013, we've been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1,000 teammates across 25 countries and backed by a renowned set of investors, we're the architects of Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations, from advanced analytics to Generative AI. 

Job Summary: The Field Marketing Associate for ASEAN will be responsible for planning, executing, and measuring marketing programs and events to support sales goals and accelerate pipeline growth. This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have experience in B2B marketing, excellent project management skills, and a strong understanding of the ASEAN market.

Key Responsibilities:

1. Field Marketing Planning:
• Work with the Field Marketing Manager to develop and execute the field marketing GTM for the ASEAN region in alignment with global and regional marketing objectives.
• Collaborate with the sales team to identify target accounts and create account-based marketing (ABM) programs.
2. Campaign Development and Execution:
• Design and implement multi-channel marketing campaigns, including digital marketing, paid social, email marketing, events, webinars, and content marketing.
• Localize global campaigns to resonate with the ASEAN market, ensuring cultural and language appropriateness.
3. Event Management:
• Plan and manage regional events such as conferences, trade shows, workshops, and webinars.
• Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.
4. Sales Enablement:
• Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets.
• Develop and maintain a library of regional case studies, success stories, and other sales collateral.
5. Partnerships and Alliances:
• Work with strategic partners and alliances to co-market solutions and drive joint go-to-market initiatives.
• Identify and cultivate relationships with key influencers and industry organizations in the region.
6. Analytics and Reporting:
• Measure and analyze the effectiveness of marketing campaigns and activities, providing regular reports to stakeholders.
• Use data-driven insights to optimize marketing programs and improve ROI.
7. Budget Management:
• Manage the regional marketing budget to execute activities within budget, ensuring efficient allocation of resources to maximize impact.
• Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in B2B field marketing, preferably in the technology sector.
• Proven track record of developing and executing successful marketing campaigns and events in the ASEAN region.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software like Salesforce and Hubspot.
• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
• Ability to travel within the ASEAN region as needed.

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