Head of SEO

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips & Biscoff. 

JOB PURPOSE

Are you a visionary SEO leader with a proven track record of driving tangible revenue and market share growth? Do you thrive on the thrill of the pitch and the satisfaction of expanding client portfolios? We're seeking a dynamic Head of SEO to ignite our presence in the Netherlands and Denmark, transforming our SEO discipline into a powerhouse of sales and client success.

This isn't just about rankings; it's about impacting the bottom line. You'll be instrumental in shaping our commercial strategy, identifying new market opportunities, and ensuring our SEO offerings consistently lead to exceptional business outcomes for our clients and the agency.

You will lead the teams and give support by removing blockers and ensuring they have access to the right tools and knowledge. Your goal is to empower every consultant/lead, giving them the confidence to deliver high-quality projects and tasks.

KEY RESPONSIBILITIES

• Take a strategic lead in the overall performance, profitability, and long-term business growth of our SEO discipline across the Netherlands and Denmark.
• Play a key role in new business efforts by actively engaging in pitches, refining our sales narratives, and collaborating closely with the New Business team to secure and expand our client base. You'll also be instrumental in upselling innovative SEO solutions to existing clients.
• Establish the right organisational set-up for the SEO teams to ensure quality and performance.
• Coach and mentor our SEO Leads, empowering every consultant to deliver high-impact, commercially driven SEO projects.
• Foster an innovative mindset within the SEO team, positioning us as first movers in adopting new technology and advertising solutions, and gaining industry recognition through awards.
• Work closely with the New Business team to bring in new clients and upsell solutions to existing ones.
• Oversee top SEO clients, driving innovation, project growth, and excellence in delivery.
• Dedicate at least 60% of your time to projects or sales initiatives.
• Enable and boost cross-craft collaboration, aligning our SEO activities more closely with adjacent disciplines such as Content, Data, AI, and Paid Search.
• Ensure agile development of our SEO proposition, aligning product-market fit and traction with the right target clients.
• Encourage knowledge sharing and best practices across teams.

WHAT WE ARE LOOKING FOR

• 10+ years of experience in SEO, with proven success in leading large-scale, high-impact SEO initiatives.
• A strong commercial mindset, with a passion for business development, sales pitches, upselling, and client growth.
• Proven leadership experience, with a track record of building, coaching, and inspiring high-performing teams.
• A broad understanding of digital marketing, including SEA, Social, Display, Content Marketing, and Data.
• A strategic thinker who is also hands-on, analytical, and execution-oriented.
• Strong organizational and communication skills, with the ability to persuade, influence, and inspire.
• Ambitious, results-driven, and comfortable working in fast-paced, international environments.
• Fluency in English is required; Dutch fluency is preferred.

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year. 
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card. 
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.