Associate Director, Influencer Marketing
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE
We are seeking a collaborative and solutions-oriented Associate Director of Influencer Marketing to serve as the Director’s right hand in overseeing and executing our influencer marketing initiatives. This role is designed for someone who can bring strategies to life — managing the details, guiding the team, and ensuring the work is delivered at the highest standard — while partnering with the Director to shape the vision and function of the discipline.
You’ll be involved in every stage of the influencer process, from campaign planning and creator sourcing to budget tracking and reporting. You’ll work side-by-side with the Director to ensure our approach stays innovative, efficient, and results-driven, while also managing and mentoring a small team.
This is a role for someone who thrives in the balance between strategic thinking and hands-on execution — someone who can take direction, anticipate needs, and ensure nothing slips through the cracks.
WHAT YOU’LL DO:
Support & Strategic Partnership
- Partner closely with the Director to execute influencer marketing strategies that drive client goals across the full funnel.
- Refine internal processes, developing scalable frameworks, and maintaining DEPT’s influencer playbooks.
- Assist in building trusted relationships with clients and partners, ensuring strategies align with business objectives and brand guidelines.
- Collaborate on new business opportunities, providing research, casting insights, and contributing to scoping conversations and pitch presentations.
Campaign Execution & Coordination
- Translate campaign briefs and business goals into clear influencer deliverables, working alongside creative, production, and analytics teams.
- Lead day-to-day campaign management, including casting, outreach, content review, and delivery, with Director oversight on key decisions.
- Partner with performance marketing teams to ensure influencer content is optimized for amplification and measurable results.
- Manage project timelines, budgets, and approvals in partnership with the Director.
Measurement & Reporting
- Track and compile influencer KPIs, working with analytics teams to create post-campaign reports and identify actionable learnings.
- Monitor campaign performance in real time, implementing optimizations or escalating issues to the Director.
- Assist in evolving measurement frameworks to ensure we’re tracking both brand awareness and conversion metrics.
Talent Sourcing & Relationship Management
- Maintain and grow relationships with influencers, agents, and platform reps, supporting the Director in high-level relationship building.
- Source diverse and innovative talent that aligns with client needs and creative direction.
- Support the Director in managing contracts, legal reviews, and payment processes to ensure compliance and efficiency.
Team Support & Mentorship
- Help oversee and guide 2–3 mid-level influencer marketers, ensuring they have the resources and direction needed to succeed.
- Provide feedback and coaching, escalating key personnel and performance decisions to the Director.
- Partner with operations teams to maintain budget accuracy and ensure timely invoicing.
WHAT YOU BRING:
- 7+ years in influencer marketing, creator partnerships, or related social media fields.
- 2+ years of experience supporting or managing teams in a client-facing capacity.
- Agency or multi-brand experience preferred; Associate Director or Senior Manager background is a plus.
- Strong knowledge of both paid and organic influencer strategies; familiarity with affiliate influencer programs is a bonus.
- Solid relationships with creators, influencers, agents, and platform partners.
- Proven ability to manage budgets, timelines, and deliverables with attention to detail.
- Comfort working directly with senior clients under the guidance of a Director.
- Skilled in translating data into recommendations; familiarity with CPM, CAC, CPA, CTR, CLV, and EMV.
- Knowledge of Creator IQ, Sprinklr, and other influencer tools preferred
- Exceptional communication and organizational skills.
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary range for this position is $94,700 – $120,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range
$94,700 - $120,000 USD
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