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Senior Copywriter- Product and Brand

Mountain View, US

ABOUT EARNIN

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

EarnIn is seeking a Senior Copywriter to join our Brand Marketing team, focusing on crafting product and brand messaging across a range of owned and paid channels. This role is ideal for a strategic, hands-on writer who can develop messaging frameworks, craft clear and compelling copy, and help elevate the EarnIn brand across every touchpoint — from our website and app to lifecycle communications, paid campaigns, and product launches.

As a senior member of the creative team, you’ll own the voice and narrative across key brand and product initiatives, ensuring consistency, clarity, and resonance. You’ll collaborate closely with Brand, Growth Marketing, Product Marketing, and Product Design teams to ensure our value propositions are clear, customer-centric, and optimized for performance and brand impact.

The US base salary range for this full-time position is $153,000 - $187,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office.

 

What You’ll Do:

  • Develop and own product and brand messaging frameworks, ensuring clear, consistent positioning across all channels and customer touchpoints.
  • Write and edit copy across a variety of channels, including:
    • Website, product pages, and app content
    • Product marketing materials and in-app messaging
    • Brand campaigns and storytelling content
    • Email, push, and SMS campaigns (LCM)
    • Paid media (Meta, TikTok, YouTube, Display)
  • Collaborate with Product Marketing and Product Design to craft clear, benefit-driven messaging that helps users understand and engage with EarnIn’s products and features.
  • Partner with the Growth and Performance teams to create and iterate on high-performing, data-informed creative for paid channels.
  • Maintain and evolve EarnIn’s brand voice guidelines, ensuring all teams have clear guardrails for maintaining a cohesive voice and tone across touchpoints.
  • Use performance data and customer insights to continuously optimize and refine messaging strategies for both brand storytelling and conversion.
  • Lead messaging for product launches, ensuring alignment across marketing, product, and brand teams.
  • Stay on top of fintech, personal finance, and consumer behavior trends to ensure our messaging stays relevant and resonates with our audiences.

What We’re Looking For:

  • 7+ years of copywriting experience, with a focus on brand, product, and marketing copywriting.
  • Deep experience writing for both owned and paid channels, and the ability to flex messaging to fit channel, audience, and marketing funnel stage.
  • Strong product storytelling skills — you know how to translate complex product features into clear, benefit-driven messaging that resonates with consumers.
  • Experience working closely with product marketing, brand, creative, growth, and product teams.
  • Experience maintaining or evolving brand voice and messaging guidelines.
  • Data-savvy mindset — comfortable using performance insights to inform copy and messaging iterations.
  • Experience working in fast-paced, iterative environments, especially at a fintech, startup, or mobile app-based brand is a plus.
  • Strong project management skills — able to prioritize and manage multiple projects at once while collaborating across teams.
  • Proficiency in using AI writing tools and testing platforms
  • Experience with performance-driven creative is a strong plus.
  • A portfolio showcasing short-form, high-impact marketing & product copy (e.g., ads, in-app copy, landing pages, push notifications, scripts).

 

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.


#LI-Hybrid

 

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