Copywriter- Product and Brand

Mountain View, US

 

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

EarnIn is looking for a Product & Brand Copywriter to shape how our users experience and connect with our product — through clear, helpful, human language. Sitting at the intersection of UX writing and brand storytelling, this role is ideal for a writer who’s passionate about both the copy that guides users and the narratives that inspire them.

You’ll partner closely with Marketing and Product to create consistent, thoughtful messaging across the full customer journey — from app flows and onboarding to in-product education, lifecycle messaging, and brand campaigns. You’ll help make financial tools feel more accessible and EarnIn’s mission more meaningful, one word at a time.

The US base salary range for this full-time position is $126,000 - $154,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

This is Mountain View-based and will require hybrid work from our headquarters with at least two days in the office per week.

What You’ll Do:

  • Develop and own product and brand messaging frameworks, ensuring clear, consistent positioning across all channels and customer touchpoints.
  • Collaborate with Product Marketing and Product Design to craft clear, benefit-driven messaging that helps users understand and engage with EarnIn’s products and features.
  • Craft product copy and UX writing for EarnIn’s app and digital experiences — including onboarding flows, tooltips, empty states, modals, error messages, feature education, and more
  • Partner with the Growth team  to create and iterate on high-performing, data-informed creative for paid channels.
  • Maintain and evolve EarnIn’s brand voice guidelines, ensuring all teams have clear guardrails for maintaining a cohesive voice and tone across touchpoints.
  • Use performance data and customer insights to continuously optimize and refine messaging strategies for both brand storytelling and conversion.
  • Help lead messaging for product launches, ensuring alignment across marketing, product, and brand teams.
  • Stay on top of fintech, personal finance, and consumer behavior trends to ensure our messaging stays relevant and resonates with our audiences.

What We’re Looking For:

  • 5+ years of copywriting experience, with a focus on product and brand marketing copywriting.
  • Strong product storytelling skills — you know how to translate complex product features into clear, benefit-driven messaging that resonates with consumers.
  • Experience working closely with product marketing, brand, creative, growth, and product teams.
  • Experience maintaining or evolving brand voice and messaging guidelines.
  • Data-savvy mindset — comfortable using performance insights to inform copy and messaging iterations.
  • Experience working in fast-paced, iterative environments, especially at a fintech, startup, or mobile app-based brand is a plus.
  • Strong project management skills — able to prioritize and manage multiple projects at once while collaborating across teams.
  • Proficiency in using AI writing tools and testing platforms
  • Experience with performance-driven creative is a strong plus.
  • A portfolio showcasing short-form, high-impact marketing & product copy

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

 

EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

 

 

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