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SEO Content Writer

Bangalore, India

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About The Role

Ethos is seeking a talented and driven SEO Content Writer based in Bangalore, India to join our fast-growing team. You will play a critical role in creating high-quality, search-optimized content that drives traffic, improves rankings, and supports user acquisition goals.

We are looking for a proactive self-starter who is excited to help shape the content roadmap and has a passion for impactful writing in a mission-driven startup.

Duties & Responsibilities:

  • Write high-quality, engaging, and SEO-optimized content including blog posts, landing pages, and product-related copy to drive organic traffic growth.
  • Collaborate with cross-functional teams (e.g. Product, Design, SEO, and Marketing) to align content strategies with broader business objectives.
  • Edit and proofread content to ensure grammatical accuracy, consistency, and clarity.
  • Monitor SEO performance metrics and iterate on content based on insights and feedback.
  • Stay up to date with SEO best practices, Google algorithm changes, and content trends to maintain competitive edge.
  • Contribute to building a scalable content pipeline that supports rapid testing and growth.

Qualifications & Skills:

  • 3+ years of experience in SEO-focused content writing, ideally in a B2C or high-growth startup environment.
  • Strong grasp of SEO principles including on-page optimization, keyword targeting, and content structuring.
  • Proven track record of producing content that ranks well and drives measurable results.
  • Excellent command of written English for the United States audience, with a flair for storytelling and a detail-oriented approach to grammar and syntax.
  • Comfortable working independently and managing multiple content projects simultaneously.
  • Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, SurferSEO, or similar.
  • Experience with CMS platforms
  • Prior exposure to the fintech, insurtech, or personal finance sectors is an advantage.

#LI-Hybrid

#LI-ND1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

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