Staff Product Manager, Consumer

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role

We’re looking for a seasoned product manager to join our Consumer Product team. This team is responsible for reaching more customers who need life insurance and estate planning services, and building a delightful, low friction onboarding experience that gets them excited to protect their families.

The ideal candidate will combine an understanding of customer acquisition, consumer psychology and consumer needs, first principles thinking, and creativity to envision delightful customer experiences. They’ll drive experimentation and strong execution to deliver results. We’re looking for an entrepreneurial product leader who is passionate about advocating on behalf of users and driving business growth, demonstrates a high degree of ownership, and is looking to join a team with a clear mission and purpose.

Duties & Responsibilities: 

• Build low friction, personalized onboarding and underwriting experiences tailored to the acquisition channel, consumer needs, and where the consumer is in their purchasing journey
• Educate consumers on their need for life insurance and estate planning, and build excitement and motivation to complete their purchase
• Understand users’ needs and financial profile so we can recommend the right insurance product and estate plan, and identify up-sell and x-sell opportunities
• Help consumers select the right amount of coverage to protect their families
• Partner with compliance and security teams to ensure our user experience safeguards consumer data and satisfies regulatory requirements
• Strengthen other PMs’ ideas through peer critique and feedback

Skills & Qualifications: 

• 5+ years of experience as a product manager in a high growth technology company, building products that touch millions of consumers. Ideally 8+ years of work experience, and 2+ years in a growth-and-onboarding focused role
• Demonstrates exceptional critical thinking and first-principles reasoning, breaking down complex, ambiguous problems into clear problem statements, identifying underlying assumptions, and forming sharp, testable hypotheses that drive action.
• Develops a deep, nuanced understanding of users by synthesizing qualitative research, quantitative data, and behavioral psychology, grounding product decisions in how users actually think, feel, and behave—not just what they say.
• Brings strong analytical judgment, defining the right success metrics, identifying the right questions to ask of data, and using evidence to make high-quality decisions under uncertainty.
• Exhibits strong product and design taste, acting as a thoughtful, opinionated partner to design with solid UX and UI instincts and a high bar for clarity, usability, and coherence across the product experience.
• Communicates clearly and persuasively, articulating complex ideas with precision, engaging in rigorous debate with senior leaders, and influencing outcomes across the organization.
• Works effectively across functions, partnering closely with engineering, design, analytics, marketing, and compliance to drive alignment and execution.
• Exhibits extreme ownership, operating with a high degree of autonomy, proactively identifying opportunities and risks, and taking accountability for outcomes end-to-end.
• Operates with a relentless bias toward impact, setting ambitious goals, prioritizing what matters most, navigating obstacles effectively, and consistently delivering meaningful outcomes.
• Identifies and pursues bold, high-impact opportunities while also driving smaller, more reliable improvements, balancing long-term bets with near-term wins to build a resilient, high-performing product portfolio.

#LI-Hybrid
#LI-NG1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.