Marketing Conversion Manager (Project Based, Cluj-Napoca)

ABOUT US

We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support.

Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves.

The Conversion Manager plays a key role in the Marketing department, someone who knows how to engage incoming prospects and incumbent customers and uses performance data to design new solutions that drive conversion lift. This is a project-based collaboration for 4-6 months, where the Conversion Manager will be a key partner in the design, implementation, and evaluation of initiatives aimed at increasing conversions and maximizing commercial returns.  The position requires a resume leaning heavily to performance marketing, but also a creative eye and a customer-centric approach.

RESPONSIBILITIES 

• Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences
• Action optimization in the customer experience within the team’s methodology including: Heuristic analysis, UI/UX, messaging, data analysis, and funnel optimization
• Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance
• Identify and analyze customer behaviors, conversion metrics, and KPIs and leverage them to improve performance
• Lead the design, implementation, and measurement of the brand’s conversion optimization roadmap and activities
• Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes
• Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys, and experiences to increase conversions
• Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media, and referrals
• Plan your activities thoroughly and forecast how these efforts will impact business outcomes
• Contribute to executive-level reports that convey complex analytical findings in a concise manner
• Document your key learnings, big wins, and misses in company wiki and Jira spaces to grow the business's intellectual property

REQUIREMENTS

This position is an intermediate digital marketing role, and experience should be reflective of such. The successful applicant will have the following:

• 5+ years of CRO and/or digital marketing experience in a performance-centric / leaning role
• A successful record of ideating, implementing, and scaling CRO (Conversion Rate Optimization) or digital growth programs
• A strong customer-centric approach to optimization leveraging your added experience in UX, UI, and digital design for conversion best practices
• Experience on industry-leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce
• Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways
• Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization
• Strong negotiation and relationship-building skills

WHAT WE WILL BRING AS BACKUP

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team are well looked after!

#LI-Hybrid