Back to jobs

Sales Manager, Greater China

Shanghai, China

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is seeking a Sales Manager, Greater China, based in Shanghai, to drive revenue growth and expand market penetration across Mainland China, Hong Kong, Macau, and Taiwan. This individual will be responsible for developing and executing regional channel strategies, building strategic distributor partnerships, and cultivating key account relationships to grow our Topps trading card portfolio and other collectibles businesses across the region.

This role requires a highly entrepreneurial mindset, strong commercial leadership, and deep experience navigating the diverse retail, hobby, and consumer landscapes within Greater China. The Sales Manager will play a critical role in establishing and scaling Fanatics Collectibles’ commercial presence across the region, with a strong focus on developing long-term key account partnerships, expanding distribution, and driving sustainable growth across retail, hobby, and eCommerce channels.

Key Responsibilities

Sales Strategy & Revenue Growth

  • Develop and implement sales strategies tailored to Greater China markets, aligned with global and regional business priorities.
  • Drive revenue growth by identifying opportunities across key retail, hobby, specialty, and online channels.
  • Adapt commercial strategies to local consumer behaviors, cultural nuances, and varying levels of market maturity across the region.

Distributor & Partner Management

  • Build and manage relationships with distributors, sub-distributors, and strategic channel partners across Greater China.
  • Ensure partners are fully aligned with brand positioning, sales objectives, and long-term growth plans.
  • Negotiate commercial agreements, establish performance targets, and drive execution excellence to maximize market penetration and sell-through.

Key Account Development

  • Develop and strengthen relationships with major retail, specialty, and eCommerce accounts throughout Greater China.
  • Lead strategic account planning, joint business development initiatives, and promotional activations with key partners.
  • Serve as the primary commercial lead for pricing discussions, negotiations, and long-term partnership development.
  • Identify and cultivate new key account opportunities to accelerate brand growth and regional market expansion.

Market Development & Launch Execution

  • Support new product launches and brand activations in partnership with local marketing and channel teams.
  • Drive merchandising excellence, retail staff education, and collector community engagement to strengthen brand presence.
  • Gather and communicate market insights and consumer trends to help shape product, marketing, and go-to-market strategies.

Reporting & Insights

  • Monitor distributor and key account performance, providing regular sales forecasts, business updates, and market analysis.
  • Leverage data-driven insights to optimize sales strategies, improve operational effectiveness, and identify incremental growth opportunities.

Qualifications & Experience

  • Bachelor’s degree in business, marketing, or related field required.
  • 5–8 years of experience in sales, business development, or commercial management, ideally within consumer products, collectibles, toys, entertainment, or lifestyle brands.
  • Proven track record developing distributor partnerships and managing key accounts across Greater China.
  • Experience building businesses or expanding brands within Mainland China strongly preferred.
  • Fluent Mandarin and English required; Cantonese proficiency is a plus.
  • Strong negotiation, presentation, and relationship management skills.
  • Entrepreneurial, resourceful, and adaptable in fast-paced, multi-market environments.
  • Passion for fandom culture, sports, entertainment, or collectibles is a strong plus.

 

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

 Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Create a Job Alert

Interested in building your career at Fanatics Collectibles? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

If you are a resident of the People’s Republic of China, you confirm receipt of a copy of +PIPL Consent Addendum+. "By clicking "Agree", I confirm that I have received and agree to the PIPL Consent Addendum".

Applicant Consent - *PLEASE READ CAREFULLY*  I hereby certify that all of the information provided by me in this application (or any other accompanying or required documents) is correct, accurate and complete to the best of my knowledge. I understand that the falsification, misrepresentation or omission of any facts in said documents will be cause for denial of employment or immediate termination of employment regardless of the timing or circumstances of discovery.  I understand that completion of this Application For Employment does not guarantee that I will be employed by Fanatics. If hired, I agree to abide by all of the company rules and regulation, and understand that, if employed, my employment may be terminated with or without cause, and with or without notice, at any time, at the option of either the company or me, I further understand that no representation, whether oral or written by any representative agent of the Company, at any time, can constitute a contract of employment. I understand that the Company and all plan administrators of the Company shall have the maximum discretion permitted by law to administer, interpret, modify, discontinue, enhance or otherwise change all policies, procedures, benefits or other terms or conditions of employment. No representative or agent of the company, has the authority to enter into any agreement for employment for any specified period of time other than in a document signed by a duly authorized executive officer of the Company, or to make any agreement contrary to the foregoing.  I understand that if offered a position with Fanatics, I may be required, to the extent permitted by applicable law, to submit to a drug screening and background check as a condition of employment. I understand that unsatisfactory results from, or refusal to cooperate with, any applicable background check or drug screen may result in withdrawal of any employment offer or termination of employment if already employed. Any offer of employment is contingent upon the provision of proper work authorization documents.  I hereby authorize any and all schools, former employers, references, courts and any others who have information about me to provide such information to Fanatics and/or and of its representatives, agents or vendor and I release all parties involved from any and all liability for any and all damage that may result from providing such information.  I understand that this application is considered current for three months. If I wish to be considered for employment after this period I must fill out and submit a new application.