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Senior Product Designer

London

We’re very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivalled user experiences.

Ready to make a real impact?

We’re looking for a Senior Product Designer who will work on projects within the wellbeing segment of web onboarding. 

You’ll collaborate with an awesome team across User-Centric and Health design streams, plus key players in Medical, Legal, and Editorial.

Your mission? To craft seamless, engaging onboarding experiences that empower women and people who menstruate on their wellbeing journey.

If you love solving complex design challenges and making a real difference, we’d love to hear from you!

Your Experience

Must have:

  • Proven experience designing user-centric, data-driven digital experiences, preferably in onboarding or growth-focused roles.
  • Hands-on experience with A/B testing, iterative design processes, and experimentation to optimise user journeys and conversion rates.
  • Strong track record of working with cross-functional teams, including product managers, developers, researchers, and content specialists, to deliver impactful outcomes.
  • Expertise in designing for responsive web and mobile platforms, ensuring seamless and consistent user experiences.
  • Experience leveraging user data, analytics, and research to inform and validate design decisions.
  • Proficiency in industry-standard design tools (e.g., Figma, Sketch) and an understanding of design systems and workflows.
  • Ability to present and articulate design decisions and insights clearly to stakeholders at all levels.

What you'll be doing

You'll be responsible for:

  • Design intuitive, user-centric web onboarding flows focused on the wellbeing segment to drive conversions and engagement.
  • Collaborate with the commercial stream to plan and execute A/B tests and experiments to optimise user journeys and monetisation outcomes.
  • Work closely with product managers, developers, researchers, and content teams, as well as stakeholders in medical, legal, and editorial.
  • Use data, analytics, and user research to inform and validate design decisions that align with user needs and business goals.
  • Continuously iterate and refine designs based on feedback, experiment results, and performance data.
  • Ensure a seamless, consistent user experience across the onboarding journey while adhering to Flo’s design systems.
  • Create scalable design solutions that adapt to Flo’s growing user base and evolving product goals.
  • Present design concepts, experiment outcomes, and insights clearly to stakeholders, advocating for user-first solutions.

You'll be targeted on:

  • Increase average revenue per user (ARPU) through optimised onboarding and monetisation strategies.
  • Improve conversion rates from free to premium during the onboarding process.
  • Deliver a set number of A/B tests or experiments per quarter with measurable impact on key metrics.
  • Boost engagement with onboarding flows, including completion rates and interaction with gamification elements.
  • Enhance early-stage user retention by creating seamless, engaging onboarding experiences.
  • Demonstrate data-backed improvements in user experience and business outcomes through design contributions.
  • Align effectively with cross-functional teams and stakeholders to ensure timely delivery of onboarding projects.
  • Deliver design assets and projects within agreed timelines, supporting commercial and product goals.

#LI-CC1

Salary Range - per year

£88,100 - £102,500 GBP

Salary ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

 

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

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