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Content and Community Executive

London

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a creative and enthusiastic Content & Community Executive to join Flo’s Social Growth team. In this hands-on role, you’ll create thumb-stopping content, engage with our fast-growing community, and help scale our social media presence across TikTok, Instagram, and other platforms.

Each Content & Community Executive owns the day-to-day output of content and interactions across one or more audience verticals. You’ll work closely with the wider team to deliver best-in-class creative that builds brand love, fuels discovery, and drives user growth, while also making sure our community feels heard, supported, and inspired.

Your Experience

Must have:

  • 2–3+ years of experience in content creation, community management, or social media marketing.
  • Proven ability to create short-form video content and comfort being on camera.
  • Strong understanding of TikTok, Instagram, and general social media culture.
  • Experience managing social media comments, community DMs, and audience engagement.
  • Skilled in short-form video editing using CapCut, TikTok tools, or similar platforms.
  • Excellent organisation and time management skills, with the ability to juggle multiple tasks.
  • Clear and confident English communication skills (verbal and written).

 

Strong team player with a passion for content, community, and women’s health.

Professional Knowledge & Experience

  • Solid understanding of key social platforms (especially TikTok), with interest in emerging tools and formats.
  • Comfortable using editing tools and being hands-on with content creation and platform management.
  • Solves small to medium content and engagement challenges independently, with support when needed.

Business Impact

  • Understands the goals of social content in driving community growth, app installs, and positive sentiment.
  • Consistently contributes content and engagement work that supports broader marketing initiatives.
  • Plays a critical role in executing the team’s social growth strategy.

Nice to have:

  • Experience in the wellness, health, or lifestyle space.
  • Familiarity with Sprout Social or similar publishing tools.
  • A creative eye for storytelling, and what makes content convert.
  • Ability to thrive in fast-paced environments and think on your feet.

What you'll be doing

You'll be responsible for:

Content Creation

  • Create, shoot, and appear in engaging content for organic and paid channels - especially TikTok and Instagram.
  • Collaborate with the Social Content Manager to bring creative briefs and ideas to life.
  • Track emerging social trends and implement relevant formats and suggest how ideas can be baked into our content plan.
  • Edit and publish short videos using CapCut, in-app editing tools, and platform-native workflows.
  • Manage day-to-day scheduling and publishing of content across owned channels.

Community Management

  • Actively manage daily community interactions, including comments, DMs, and audience mentions, with empathy, creativity, and a consistent tone of voice.
  • Proactively engage with new and existing users to build relationships and drive conversation.
  • Flag trends, risks, or key feedback from the community to relevant teams.
  • Serve as the link between our social community and support teams, ensuring user feedback is acknowledged and routed appropriately.
  • Help foster a positive, loyal community that champions Flo’s mission.

You'll be targeted on:

  • Supporting consistent weekly delivery of content across Flo’s social channels (evergreen, trend-led, and briefed).
  • Community engagement across TikTok, Instagram, and beyond - including daily proactive and reactive commenting.
  • Supporting the wider team on social-led growth and user acquisition through engaging, platform-native content across organic and paid (such as TikTok Spark ads)
  • Maintaining high community satisfaction and contributing to positive sentiment and loyalty around the Flo brand.

#LI-JC1 #LI-Hybrid (don't forget to put your LinkedIn tag and make both of the tags white via Format - Text Color)

Annual Salary Range (ranges may vary based on skills and experience)

£38,000 - £43,300 GBP

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

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