Social Content Manager

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a sharp, creative, and data-savvy Social Content Manager to lead organic content strategy and execution across our social platforms, predominantly TikTok - our highest-potential channel for growth and discovery. You’ll also contribute to our content approach across Instagram, YouTube Shorts, and emerging platforms, ensuring we stay ahead of social trends and platform shifts. 

Your role will focus on creating social-first content that ranks, reaches, and resonates - balancing trend-driven creative with high-performing evergreen formats. You’ll own our social content engine, mentor junior team members, and partner across functions to turn insights into content that fuels community engagement and user growth. 

Role Responsibilities 

• Own Flo’s TikTok-first content strategy, creating best-in-class content pieces that drive search discovery, engagement, and organic growth for the app. 
• Balance trend-led and evergreen content, building a social presence that captures attention in the moment while delivering consistent value over time. 
• Develop a search-optimised content approach across social (from captions and keywords to video structure) that helps Flo rank on FYPs and platform search. 
• Track and analyse platform performance to learn what works, iterate quickly, and scale high-impact formats.
• Coordinate cross-functional input (Brand, Product Marketing, Growth, Creative) into a streamlined social content calendar that reflects business priorities and audience interests. 
• Brief, direct, and review content from creators, internal teams, and contractors - maintaining quality and brand alignment across every piece. 
• Mentor junior team members, providing thoughtful feedback and helping them develop their creative and strategic skills. 
• Actively monitor the competitive landscape, platform updates, and algorithm changes to evolve our strategy. 
• Champion content innovation - from new formats to rapid testing - and bring learnings back to the wider team. 

Role Profile 

• Professional Knowledge & Experience 

○ Deep knowledge of TikTok and organic video formats that drive action, with strong awareness of Instagram, YouTube Shorts, and new social platforms. 

○ Comfortable working across creative content direction, production, performance, and platform strategy. 

○ Mentors others effectively and solves multi-channel content challenges independently. 

• Business Impact 

○ Understands how organic social content drives discoverability, brand engagement, and user growth. 

○ Leads content strategy within team discussions, making decisions that align with broader business and marketing goals. 

○ Consistently delivers high-impact content that contributes to the success of multiple teams, not just their own stream.

• Ownership 

○ Operates independently and takes full responsibility for content performance and improvements. 

○ Offers clear, constructive feedback and proactively solves challenges without waiting for direction. 

○ Drives work from ideation through execution and iteration with full accountability. ● Behavior & Leadership 

○ Builds strong relationships with teammates and collaborators across functions. 

○ Actively shares learnings, seeks new opportunities to grow professionally, and contributes to a culture of experimentation and improvement. Actively seeks feedback and acts on it, also providing feedback for the peers to ensure their growth 

○ Leads by example in creativity, curiosity, and delivering results. 

Requirements 

• Min. 3-5+ years of experience producing organic social content, with a portfolio that shows proven growth on TikTok and other short-form video platforms. 
• Expertise in creating content that performs in both algorithm-driven feeds (e.g. FYP) and platform search results. 
• Deep understanding of TikTok trends, native storytelling, platform SEO, and community signals. 
• Ability to brief and manage content creators and contractors with a clear creative vision and outcome-focused mindset. 
• Strong skills in analysing content performance and iterating based on data and insights. 
• Excellent writing and creative direction skills, especially for short-form, social-native content.
• A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. 
• Passionate about women’s health and creating content that delivers meaningful impact at scale.

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.