Strategic Accounts Lead
Who we are:
Who you are:
Geotab is seeking a Strategic Accounts Manager, Customer Marketing who will own the customer lifecycle strategy for Geotab’s highest-value and most complex accounts, ensuring retention, expansion readiness, and advocacy outcomes are intentionally designed and consistently delivered. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Strategic Accounts Manager, Customer Marketing your key area of responsibility will be lifecycle strategy ownership for Strategic/Signature Accounts, expansion and advocacy framework design, and executive-level customer marketing programs. You will need to work closely with Strategic Account Sales and GCS leadership as a peer, as well as Geotab’s Product and RevOps teams.
To be successful in this role you will be a strategic, systems-oriented thinker comfortable working across ambiguity with the ability to influence without direct authority. In addition, the successful candidate will have strong commercial acumen, with an understanding of retention, NRR, expansion, and advocacy dynamics, and the ability to design strategic lifecycle frameworks for complex, high-value customers.
How you'll make an impact:
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Own the post-sale customer lifecycle strategy for Strategic/Signature Accounts, aligned to retention, expansion, and advocacy goals.
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Define expansion readiness models, value-reinforcement narratives, and lifecycle moments appropriate for large, complex customers.
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Design executive-level customer marketing frameworks, including milestone-based communications, value storytelling, and advocacy pathways.
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Partner with Strategic Account Sales and GCS leadership as a peer, ensuring lifecycle strategy complements (but does not duplicate) account strategy.
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Identify and activate advocacy opportunities (references, case studies, peer proof) in collaboration with Expansion & Advocacy and Content teams.
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Translate lifecycle strategy into clear briefs for Marketing Automation and Content, ensuring scalable execution through systems and shared services.
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Monitor lifecycle performance and recommend optimizations based on retention, engagement, and expansion indicators.
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Act as the primary Customer Marketing point of contact for Strategic Accounts, maintaining clear ownership boundaries and preventing ad-hoc execution requests.
What you'll bring to the role:
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8–10 years of experience in customer marketing, lifecycle marketing, enterprise marketing, or a related field.
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Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience).
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Proven ability to design strategic lifecycle frameworks for complex, high-value customers within B2B or SaaS environments.
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Strong commercial acumen with a deep understanding of NRR, retention, and advocacy dynamics.
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Exceptional stakeholder management skills with the credibility to operate alongside senior Sales and Customer Success leadership.
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Strategic mindset with the ability to maintain clear role boundaries and resist ad-hoc execution requests.
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Certifications in customer experience, account-based marketing, or lifecycle marketing are considered an asset.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.Apply for this job
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