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Corporate Director of Marketing

Givens Communities - Corporate Office

Why join Givens? Givens Communities continues to be a positive force and advocate for older adults. We have a mission to expand the possibilities of aging by improving lives through communities, services, and outreach. Givens Communities promotes inclusion and belonging by aligning our words with actions so that everyone is welcomed and treated with dignity and respect. We continuously look for innovative approaches to achieve our sustainability goals and practices to protect our natural resources. Our collective mindset is to ensure the communities remain forward thinking and progressive as our residents seek a purpose driven life. Purpose. Passion. Possibilities.

What you'll get:

  • Three major medical health insurance plans to choose from with dental and vision coverage at no additional cost
  • Free short-term disability, life insurance, & access to our employee assistance program
  • Paid time off (PTO) w/ immediate access to 5 PTO days before your 90 days!
  • Referral bonus program
  • 403(b) retirement plan with up to a 6% matching
  • Educational assistance & professional development opportunities
  • Flexible spending account (FSA) & access to AFLAC & Prudential Life insurance products
  • Fast-growing nonprofit with tons of advancement opportunities

Givens Communities, a nationally recognized non-profit senior life plan community, is looking for a Corporate Director of Marketing to join our Sales and Marketing team. Reporting to the VP of Sales and Marketing, this position will provide strategic leadership and direction for all marketing, branding, and communications initiatives across all Givens Communities locations and programs. This role is responsible for developing and executing marketing strategies that support occupancy, census and membership growth, enhance the organization’s brand reputation, and promote mission-driven messaging aligned with the organization’s values and goals.

What you'll do:

  • Develop and implement comprehensive marketing plans to support organizational growth and occupancy, census and membership goals across all Givens locations and programs
  • Lead brand development, messaging, and positioning across all channels and service lines
  • Monitor market trends, referral patterns, and competitor activity to adjust tactics accordingly
  • Oversee graphic standards and digital marketing efforts including website content, SEO, PPC, email campaigns, and social media
  • Supervise and mentor team members, while overseeing relationships with agencies and consultants
  • Champion the organization’s mission and story, enhancing community engagement and donor relationships
  • Perform any other duties and/or tasks that may be assigned on an as-needed basis by an authorized supervisor

What you'll need:

  • Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred
  • 10+ years of progressive senior marketing leadership experience, preferably in senior living or healthcare
  • Knowledge of Fair Housing Laws
  • Demonstrated success in multi-site marketing strategy and occupancy growth
  • Experience leading digital marketing initiatives, analytics, and CRM platforms
  • High level of comfortability to work in various software platforms such as Aline CRM, Birdseye ORM, Microsoft Office 365 and more

Compensation for this position is $110,000 - $115,000 per year, based on background and experience, plus our comprehensive benefits package

Still curious about what Givens is all about? It's kind of a long story, but at our core, we're a senior housing organization with a lot of heart and committed to providing housing to seniors of all socioeconomic backgrounds across WNC for more than 40 years. We already have five communities (three life plan communities and two affordable communities) with plans for many more in the coming years.

 

 

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I hereby certify that all statements made by me in this application are true and correct to the best of my knowledge and belief and that I understand all of the questions and statements made in this application. I also understand that any misrepresentation or omission of facts in my application may result in rejection of my application or termination of employment. I authorize the investigation of all statements made in this application. If I am employed, I will be required to complete an employment verification form (I-9) and, within three days, provide satisfactory evidence of identity for eligibility for employment. This application is not valid unless it has been completed in its entirety and dated by the applicant. Applications will not be considered after sixty (60) days from the submission date unless the applicant reapplies. I understand that nothing in this employment application, in the company's statements or personnel guidelines, or in my communications with any company official is intended to create an employment contract between the company and me. I also understand that the company has the right to modify its policies without giving me any notice of the change(s). No promises regarding employment have been made to me, and I understand that no such promise or guarantee is binding upon the company unless it is made in writing and signed by an authorized company officer. I understand, if an employment relationship is established, that it will not be for any definite term; that conditions may require me to work a schedule other than the one for which I have applied, or for which I was originally hired; that I have a right to terminate my employment at any time; and that the company retains the right to terminate my employment at any time, without cause or previous notice.
***Please be advised, the position you are applying for may require COVID-19 testing upon hire and weekly thereafter until we receive further guidance from the CDC (Centers for Disease Control) and Buncombe County Health Department. Team members in these areas are provided with adequate PPE (personal protective equipment) to perform the functions of this position safely.***


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