Senior Manager, Member Marketing & Communications

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

We are looking for an experienced Senior Manager, Member Marketing & Communications to lead our member communications strategy and drive initiatives that improve the overarching member experience.  This individual will be focused on efforts that both improve member engagement with the product and drive increased retention.

This role reports to the Head of Product Marketing & Consumer Experience, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Own all lifecycle marketing communications for Good Inside members.  This includes:
• All triggered communications at key points in the customer journey: The first two weeks of membership, renewal moments, milestones, etc
• All campaign based communications for workshops and member events
• Drive increased consumer engagement within our app
• All ad hoc communication for launches, announcements, etc.
• Help build, implement and optimize a 365 member communications strategy designed to improve retention and community engagement
• Partner with the marketing team to develop monthly member campaigns
• Establish the personalization strategy for members within communications; partner with the ML team on broader personalization efforts
• Drive the member segmentation strategy and determine the best approaches to improve relevance of communications
• Partner with the push & SMS team to ensure coordinated messaging across the member journey
• Drive efforts to decrease churn both within communications and within member plan management experiences, such as cancellation flows, upgrade flows, and downgrade flows
• Partner closely with the app and community teams to ensure a strong member experience for all new initiatives and campaigns (i.e - Is our product delivering on the campaign?  Are we making the best possible use of the facts we know about members?)
• Partner with data to establish leading indicators of member marketing effectiveness and build lifecycle performance dashboards 
• Lead member marketing experimentation to decrease churn

         KPIs

• Retention: Improve existing member retention
• Engagement: improve member engagement with Gi content across our app, library and community

Your Skills & Experience

• 7+ years of experience in member and lifecycle marketing in a B2C/subscription environment
• Deep experience with Braze.  Ability to work independently in the platform to both implement audiences and build campaigns
• Experience working with Amplitude and Segment
• Extremely strong attention to detail; has low tolerance for consumer facing errors
• Analytical mindset with the ability to interpret data and make data-driven decisions.  You should have a strong POV on the data needed to run an effective member marketing program, be able to conduct your own analysis and make data backed recommendations in a simple manner.  We appreciate an inquisitive spirit when it comes to data!
• Experience with email copy development.  (Note: We have a small copy team, and are looking for someone who is comfortable occasionally writing drafts when the team is bogged down.  If that makes you uncomfortable, this probably isn’t for you!)
• Proficiency in using AI tools for content creation and optimization
• Is comfortable working through ambiguity and is able to bring clarity to complex situations
• Strong communicator who is able to break down complex situations into simple-to-understand concepts 
• Start-up experience preferred
• Passion for helping families and children a must

A Great Candidate…

• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Competitive Compensation: base salary for this role will be $150K-$163K annually
• Company Equity
• 401K with company match
• Comprehensive benefits and perks package
• Generous time off and work-life balance initiatives
• Hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.