Marketing Designer (Contract)

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

We’re looking for a (Contract) Marketing Designer who can jump in with speed, strategic thinking, and an eye for conversion. This role is perfect for someone who thrives in a fast-paced, collaborative environment, loves to iterate, and is excited to shape the creative identity of a beloved brand as it grows.

You’ll partner closely with our copywriter and channel leads to bring our campaigns to life—from paid ads to lifecycle comms to co-branded materials with partners. If you have a track record of designing effective, thumb-stopping creative across performance and brand channels—and doing it fast—we want to meet you.

Hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

• Concept, design, and iterate creative assets for:
• Paid social ads (Meta, TikTok, YouTube, etc.)
• Lifecycle channels (email, push, SMS)
• YouTube end cards and video elements
• Co-branded materials for strategic and corporate partnerships
• Translate marketing briefs into high-performing visuals with a clear understanding of channel best practices
• Collaborate daily with a copywriter and channel owners to build and test new creative ideas
• Maintain and evolve the visual language of the Good Inside brand across all marketing touchpoints
• Support rapid experimentation with new creative concepts, iterating based on performance data
• Help define and build templates and processes to scale creative output efficiently

Your Skills & Experience

• 3-5 years of experience as a graphic or marketing designer, ideally within a fast-paced, digital-first marketing team
• A strong portfolio that shows creative work across paid, email, and lifecycle channels (performance marketing experience is a must)
• Expertise in Figma and Adobe Creative Suite
• A highly collaborative mindset—you love partnering with copy, media, and growth teams to get to the best result
• Speed, adaptability, and a bias toward action—you can go from concept to iteration quickly without sacrificing quality
• Understanding of design for performance (e.g., what makes someone stop and click in a feed)
• Bonus: experience working on parenting, wellness, or consumer subscription brands

A Great Candidate…

• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Competitive Hourly Rate: $60.00 - $72.00
• Hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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