Marketing Copywriter (Contract)

Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents. 

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change. 

The Opportunity

We’re looking for a creative and versatile Marketing Copywriter (Contractor) to join the Good Inside team. In this role, you'll be responsible for crafting clear, compelling, and brand-aligned copy across all marketing touchpoints - from emails and paid ads to landing pages, social posts, and more.

You’ll play a key role in shaping how we communicate the value of Good Inside - our membership, our methodology, and our movement. This is a critical role for someone who is energized by fast-paced environments, thrives under quick timelines, and is excited to contribute meaningfully to a mission-driven brand.

What You’ll Own

• Write engaging, on-brand marketing copy for a variety of channels, including but not limited to:
• Email, SMS, and Push 
• Paid media ads
• Website and landing pages (including Conversion Rate Optimization copy)
• Social media
• Promotional and product launches
• Video and audio scripts (as needed)
• Paid Search 
• Translate complex ideas (like parenting psychology!) into simple, digestible, action-driving language
• Communicate the value and RTBs of Good Inside to audiences with varying levels of familiarity with the brand
• Collaborate closely with brand, design, and growth teams to ensure consistency in voice and messaging across all assets
• Apply feedback quickly and thoughtfully in a fast-paced, iterative environment
• Help evolve and maintain our brand voice and copy guidelines
• Participate in brainstorms and creative reviews (in-person in our NYC office when needed)

Your Skills & Experience

• A strong writer with 4+ years of experience in marketing copywriting, preferably at a consumer brand, startup, or agency
• You have a portfolio of marketing work that demonstrates your ability to drive action while staying on brand
• Comfortable working in a fast-moving environment and managing multiple priorities and deadlines
• Collaborative, curious, and open to feedback
• Deep understanding of tone, storytelling, and conversion-driven writing
• Bonus: experience writing for parenting, wellness, or education audiences

A Great Candidate…

• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Competitive Compensation: $65 - $80/hour
• Up to 40 hours per week
• Hybrid work environment - Some onsite time as needed for team meetings
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.