Job Application for Creative Director at Green Thumb

The Role: Visionary storyteller / brand architect / team builder / creative executor—our Creative Director, Beverage will lead the creative vision and day-to-day execution of our growing beverage portfolio. You’ll be the driving force behind breakthrough creative—from brand strategy and integrity to campaign ideation to production and asset delivery across all channels.

Reporting to the VP of Marketing, you will own the entire creative lifecycle, managing cross-functional collaboration, inspiring and growing a best-in-class internal creative team, managing external agency partners, and delivering on-time, on-budget assets that build brand love and drive business performance. You’re a hands-on leader who thrives in a fast-paced, entrepreneurial environment, balancing creative excellence with strategic thinking and operational rigor.

Responsibilities

Lead Creative Direction: Own and drive the overarching brand vision for our beverage portfolio, developing and evolving the creative expression of each brand across all touchpoints.
Campaign Development: Ideate, lead, and execute integrated campaigns across digital, retail, experiential, social, and owned channels—ensuring they are insight-driven, cohesive, and strategically aligned with marketing goals.
Creative Asset Ownership: Oversee the creation and execution of all creative assets—from concept through final production—delivering best-in-class work across packaging, video/photo, POS, digital, print, social, and experiential.
Team Leadership & Development: Build, manage, and mentor a multidisciplinary team of designers, art directors, writers, and freelancers. Foster a collaborative, growth-oriented culture of creativity, accountability, and innovation.
Cross-Functional Collaboration: Partner closely with Marketing, Brand, Trade, Product, and DTC teams to align creative with business strategy, ensuring projects are delivered on time, on brand, and within budget.
Agency & Vendor Management: Lead and manage external creative agencies, freelancers, and production partners—establishing briefs, timelines, and quality standards, and ensuring alignment with brand strategy and creative vision.
Project & Production Management: Establish creative timelines, resource plans, and production schedules in partnership. Drive operational efficiency and creative excellence simultaneously.
Brand Consistency & Systems: Develop and uphold visual identity systems, brand guidelines, and design standards to ensure consistency across regions, formats, and markets.
Trend & Market Awareness: Stay ahead of cultural, design, and beverage trends—bringing fresh thinking and innovation into every creative output.

Qualifications

10+ years of progressive experience in creative leadership roles, ideally with a mix of in-house and agency experience
5+ years managing multidisciplinary creative teams with proven ability to coach and develop talent
Deep experience leading CPG/beverage, lifestyle, or cannabis-adjacent brands; regulated industry experience is a plus
Proven experience managing external creative agencies and production partners, including briefing, feedback, budget, and timeline management
Expert-level knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator); Figma, After Effects, and digital production tools a bonus
Strong portfolio showcasing high-impact brand campaigns, product launches, and multi-channel creative work
Experience overseeing photoshoots, video production, and digital content creation
Strong understanding of the creative development lifecycle—from brief to delivery—including budgeting, scoping, and production management
Highly organized with excellent project management, communication, and presentation skills
Thrives in a high-growth, fast-paced, mission-driven environment
Passion for beverage innovation, brand storytelling, and culture-building

Additional Requirements:

Ability to work collaboratively with multi-functional core teams and strong personalities
Adapts and thrives in a demanding, fast-paced environment
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$140,000 - $160,000 USD

First Name

Last Name

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

What are your compensation expectations for this role?

Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business?

Select...

Internal candidates: please use the internal career site to submit your application.

How did you hear about this position?

Select...

If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.

Please enter only one name.

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb?

Select...

At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future?

Select...

Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not a legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

Are you authorized to work in the United States?

Select...

Please confirm you are over 21 years of age.

Select...

Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will.

Select...

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

How would you describe your gender identity?

Select...

Are you Hispanic/Latino?

Select...

How would you describe your racial/ethnic background?

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning?

Select...

Are you a protected veteran or active member of the United States Armed Forces?

Select...

Creative Director

Apply for this job

Voluntary Demographic Questions