Growth Associate, Conversion Rate Optimization

About us: 

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

As a Growth Associate who is customer-centric, analytical, and detail-oriented, you will be a key member of the Growth team and will be executing website strategy and utilizing your experience in data analysis, user behavior tracking, and A/B testing to identify opportunities, improve user experience, and drive conversions. Your responsibilities will include:

• Implement A/B Testing Campaigns & Web Updates: You will work directly within our testing platform to execute A/B and multivariate tests to optimize website and landing page performance, user flows, and conversion funnels. You will also be directly responsible for coordinating and executing website updates in alignment with new page creations, page refreshes, new feature launches, and other relevant optimization initiatives. 
• Manage Projects & Collaborate Cross-Functionally: You will be responsible for managing multiple projects simultaneously, ensuring all tasks are completed within scope, and with high-quality standards. This includes collaborating directly with our creative team and development team to take testing ideas for new landing pages through all phases of build including planning, design, development, and QA. 
• Monitor Performance & Reporting: You will work closely with the development team to monitor website functionality, addressing any technical issues, and ensuring the website runs smoothly  You will also continuously track the performance of A/B tests and website and create reporting when necessary to present key metrics, trends, and insights to stakeholders.
• Analyze Results and Develop Strategy: You will analyze the outcomes of tests and user behavior data to identify patterns and opportunities, developing strategic recommendations and actionable plans to drive conversion rate improvements and enhance user experience.

Salary range: $90,000 - $120,000 USD

You’ll Be a Good Fit If: 

• You have a strong customer-centric mindset and have a passion to use data and design as approaches to drive conversions 
• You are passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
• You are positive, flexible, detail-oriented, and well organized to thrive in a fast-moving environment and manage a roadmap with a pipeline of projects
• You excel in collaborating with cross-functional teams, include creative and development, to execute website updates and optimization initiatives
• You are proficient in using platforms like VWO, Optimizely, WordPress, FullStory, Hotjar, or are enthusiastic and willing to learn

Benefits

• The chance to drive impact within the mental healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
• Flexible working hours and location (remote OR in-office, your choice!)
• Generous PTO 
• Company-wide winter break 
• Mental health mornings (2 hours each week)
• Team meditation
• Wellness Stipend
• In-office lunch and biweekly remote lunch on us! 
• Continuous learning opportunities 
• Competitive salary 
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities 

#LI-REMOTE

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.