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Design Director, Marketing

New York, NY

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

 

Grow is looking for a visionary Design Director to lead the creative expression of our brand across all marketing channels. This role sits at the intersection of design, storytelling, and strategy —bringing our brand to life through world-class design systems, campaigns, and experiences that inspire and connect with a global audience.

As a leader, you’ll elevate the craft and clarity of our brand, guiding a multidisciplinary design team and partnering closely with Marketing, Product and other cross-functional business leaders to shape how our story shows up in the world.

What You Will Be Doing

  • Set and drive the design vision for brand identity and marketing design across all channels—digital, social, experiential, print, film, and OOH.
  • Translate brand strategy into scalable, high-impact work that builds awareness, relevance, and preference.
  • Champion storytelling through design, ensuring every touchpoint reflects our brand’s promise and values.
  • Develop cohesive brand systems, visual guidelines, and toolkits that ensure consistency across global markets.
  • Balance bold design thinking with hands-on execution and follow-through.
  • Partner closely with Marketing, Communications, and Product teams to bring unified storytelling to life across the entire customer journey.
  • Collaborate with agency and internal partners to evolve the brand identity and amplify market presence.
  • Present and communicate design to senior leadership and executive stakeholders with clarity and conviction.
  • Inspire, mentor, and grow a high-performing team of designers.
  • Foster a culture of creativity, feedback, and excellence—raising the standard for craft, consistency, and innovation.
  • Build scalable processes and playbooks that empower internal and external teams to execute world-class design.

You Will Be a Good Fit If You Have

  • 10+ years of design experience building and evolving consumer brands at scale, ideally in global or high-growth environments.
  • 5+ years of leadership experience managing and developing design teams.
  • Proven success delivering high-impact brand and marketing design across diverse media and formats.
  • Experience influencing senior stakeholders and partnering with executive leadership, including CMOs and cross-functional heads.
  • Strong understanding of brand architecture, storytelling, and design systems.

Technical Skills

  • Mastery of Figma and Adobe Creative Suite; familiarity with motion and video tools (After Effects, Premiere) a plus.
  • Expertise in visual design principles including typography, layout, and composition.
  • Strong presentation and storytelling skills; comfortable crafting visually compelling decks in Keynote, Google Slides, or PowerPoint.

Employment Type: Full Time, Exempt 
Base Compensation: The base compensation range for this position is $180,000–$220,000 USD Annually 
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits:

  • Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
  • Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
  • Financial Wellness: 401(k) program and equity opportunities.
  • Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
  • Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
  • Wellness & Development: Annual stipends to put towards personal & professional growth.
  • Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
  • Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at talentops@growtherapy.com. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.

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