Senior Account Manager, Mass Retail

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

As our Senior Account Manager, Mass Retail, you’ll lead our expansion and optimization efforts in the mass channel—with a near-term focus on scaling Target and Walmart. You’ll build and nurture strategic relationships, drive thoughtful growth plans, and ensure best-in-class execution across multiple stakeholders. This is a highly cross-functional role that will partner closely with our operations, brand, and marketing teams to bring Grüns to life at shelf and beyond. This role reports dirctly to the VP of Sales. 

This role is part of our remote HQ! We are open to speaking with candidates from all locations, but candidates based in the Bentonville, AR or Minneapolis, MN areas are preferred. We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own day-to-day management and long-term growth strategy for our key mass retail accounts, with a focus on Target and Walmart
• Build and maintain strategic relationships with buyers, brokers, and internal cross-functional partners
• Lead planning and execution for new product launches, merchandising programs, and promotional calendars
• Develop compelling sales pitches and tailored business proposals that speak to retailer-specific needs
• Design channel-specific formats and pack sizes that maintain brand integrity while meeting retailer requirements
• Partner with Ops to align on demand forecasts, ensure OTIF performance, and solve supply-side challenges
• Work hand-in-hand with Marketing to develop and execute channel-specific plans that drive awareness and velocity
• Track and analyze sales performance, competitive trends, and inventory—bringing a proactive, data-driven POV to the table
• Help evolve our mass retail playbook to support sustainable, profitable growth

We're looking for someone who:

• 7+ years of sales or account management experience in mass or club retail, with direct experience owning Target and Walmart relationships
• Proven success launching and scaling brands in the mass channel—ideally in a fast-paced CPG or wellness environment
• Deep understanding of mass retail economics, merchandising strategy, and go-to-market execution
• Highly collaborative, solutions-oriented, and resourceful—you bring ideas and action
• Data-literate and comfortable making recommendations from tools like SPINS, Nielsen, or IRI
• Strong communicator who’s confident presenting to internal and external stakeholders
• Excited to be part of a small but mighty team where your work moves the needle

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!