Insights & Operations: GTM Marketing

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the Role:

As the Marketing I&O lead, you will be a strategic partner to the Head of Marketing and a part of their leadership team, playing a critical role in their success and the overall effectiveness of the Marketing organization. You will be responsible for driving prioritization between Marketing and other key stakeholders (e.g. Sales, Growth, RevOps, Partnerships, R&D, Finance, etc), streamlining operations, managing key initiatives and programs, and fostering a smooth-running organization. The role supports

Demand Generation: Responsible for driving customer acquisition through advisory content, paid media, and performance marketing strategies that convert interest into growth. The Demand Gen team includes Web & Paid marketing, SEO, Growth Marketing, Lifecycle Marketing, and Community & Events.

Product + Brand + Partner Marketing: Responsible for accelerating market share growth by shaping brand & product strategy with market insights and delivering high-impact go-to-market (GTM) plans. The team consists of Product Marketing, Pricing, Partner Marketing, and Integrated Marketing & Brand.

Communications + Gusto Insights: The Comms & Gusto Insights team shapes and amplifies Gusto’s story across earned, owned, and shared channels to boost Gusto’s overall brand awareness, credibility + advocacy among SMBs. 

We are looking for a strategic systems thinker, someone who sees the holistic picture and is able to think strategically across multiple dimensions/variables. You need to have strong business acumen, a passion for making a significant impact on Gusto's Marketing organization, and a strong builder and ownership mentality.

As an I&O partner, for each of the areas you support, you will be responsible for a subset of: 

• Strategic and Operational Support: Provide high-level support to the Head of Marketing and their leadership team with day-to-day operations, project management, strategic planning, and budget management.
• Program Management: Own and manage a focused set of high-priority Marketing initiatives, collaborating with cross-functional teams such as Growth, Sales, Revenue Analytics, Marketing Ops, or other GTM I&O partners.
• Cross-functional Collaboration & Prioritization: Own and drive a clear prioritization process between Marketing and its key stakeholders, particularly Growth, Sales, RevOps and Finance, to ensure there’s clear alignment on shared strategic goals and a unified approach to achieving GTM OKRs.
• Communication and Content Creation: Craft clear and compelling communication materials for the team, including presentations, meeting agendas, and status updates. You will also be instrumental in driving clarity and alignment across the organization by establishing effective rituals and artifacts that facilitate informed decision-making and efficient execution.
• Process Optimization: Identify opportunities to improve the team processes and workflows, driving greater efficiency and effectiveness.

This role is a unique opportunity to help drive and support high priority initiatives for Gusto’s Marketing and Go-to-Market organization. You will be empowered by the Chief of Staff to the Head of GTM, joining a world-class Insights and Operations team balancing strategy, operations, and special projects to create a world where work empowers a better life. 

We are looking for a builder and ops leader with: 

• 7-10 years of total experience in analytical, operating roles at high-growth startups
• 5-7 years of experience in BizOps, consulting, CoS, and/or program management, preferably in a high-growth tech company.
• Marketing or marketing operations experience preferred.
• Deep understanding of operational excellence and a proven ability to transform operations through strategic cadence and discipline.
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency in project management methodologies and tools.
• Experience in strategic planning, including translating organizational strategy into actionable plans and establishing key performance indicators (KPIs) and OKRs to track progress, measure success, and ensure alignment with strategic objectives.
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities and deadlines simultaneously
• Strong problem-solving and analytical skills.
• Deep empathy and obsession for small business customers.
• Grit, hustle, and the ability to flex into problems at all altitudes.
• The ability to keep all the trains on the tracks and the clear communication flowing.
• A deep passion for helping others.

Our cash compensation amount for this role is targeted at $178,000 - $210,000 in San Francisco and New York, and $152,000 - $179,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.