Back to jobs
New

Associate Brand Manager (RollerBites & Eisenberg)

Norwood, MA

Pay Range: $92,000 – $120,000 annually

Location: Norwood, MA / Hybrid / Accessible from major highways

Schedule: 9AM - 5PM; Monday and Friday REMOTE, Tuesday - Thursday On-Site

You’ll play a key role in growing two iconic brands, RollerBites and Eisenberg, by bringing modern marketing campaigns to life, launching new products, and shaping how consumers engage with our brands across digital and in-store experiences. This is a great opportunity for a digitally savvy marketer who loves turning insights into action, thrives in a collaborative environment, and wants to make a real impact on brand growth.

 ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Management & Growth Strategy

  • Support development and execution of annual marketing plans for RollerBites and Eisenberg
  • Ensure all activities align with brand positioning, growth objectives, and customer priorities
  • Support expansion into new occasions, channels, and product formats

Digital & Media Management

  • Lead digital marketing campaign execution across platforms including TikTok, Instagram, YouTube, Meta, and emerging channels
  • Partner with agencies and internal teams to optimize media performance, targeting, creative, and ROI
  • Monitor campaign analytics and recommend optimizations based on performance insights
  • Support development of content calendars, social media activations, and influencer partnerships
  • Assist in management of brand websites, digital assets, and eCommerce content

Execution & Project Management

  • Lead execution of integrated marketing campaigns across both brands
  • Manage timelines, deliverables, and agency relationships to ensure high-quality execution
  • Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams

Go-to-Market (GTM) Execution

  • Lead execution of GTM plans for innovation launches, LTOs, and promotional windows
  • Collaborate with Sales to support customer sell-in materials and in-store activation
  • Ensure alignment across marketing, field sales, and key customer initiatives

Financial Acumen & Business Analytics

  • Analyze brand performance including volume, revenue, market trends, and marketing ROI
  • Support trade and marketing budget planning and tracking
  • Evaluate business performance and provide actionable recommendations

Product & Innovation Development

  • Support innovation and renovation projects including flavors, formats, packaging, and seasonal offerings
  • Partner with R&D and Commercialization teams to bring concepts to market
  • Assist in development of future innovation pipeline opportunities

 Consumer & Market Insights

  • Analyze consumer, shopper, and operator insights to refine messaging and positioning
  • Monitor category, competitive, and channel trends to identify growth opportunities
  • Translate insights into actionable recommendations

Strategic Thinking

  • Analyze business trends and contribute to brand strategy development
  • Identify growth opportunities across channels, customers, and platforms
  • Support annual planning processes including AOP and OGSM alignment

Leadership & Team Collaboration

  • Build strong cross-functional relationships across Marketing, Sales, Operations, and Commercialization
  • Influence without authority to drive alignment and execution
  • Operate effectively in a fast-paced, entrepreneurial environment

SUCCESS PROFILE

  • Strong executor who can independently manage projects and deliver results
  • Digitally fluent marketer with a strong understanding of modern media and consumer engagement
  • Commercially minded with ability to connect marketing initiatives to sales and operational outcomes
  • Data-driven yet creative in identifying growth opportunities and solving problems
  • Comfortable operating in a fast-paced, customer-centric environment

EDUCATION AND/OR EXPERIENCE: 

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
  • 3+ years of experience in CPG, food/beverage, or a related industry
  • Experience in brand management, digital marketing, innovation, or commercialization
  • Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
  • Analytical mindset with the ability to turn data into insights and action
  • Strong project management and communication skills
  • Experience working cross-functionally and collaborating with external agency partners

PHYSICAL REQUIREMENTS AND ENVIRONMENT: 

The physical demands and work environment described below are representative of those required to perform this job's essential functions.

  • Primarily office or hybrid work environment
  • Extended periods of sitting and working at a computer
  • Occasional standing, walking, or light lifting (e.g., materials or product samples)
  • Moderate noise level typical of an office setting
  • Occasional travel may be required for meetings, events, or market visits

Exciting Benefits Await You!

  • Enjoy top-tier Medical, Dental, Vision coverage.
  • Pamper your furry friends with Pet Insurance.
  • Stay fit with our Wellness Plan and Free Gym Access.
  • Boost your skills with Employee Tuition Reimbursement.
  • Unlock endless opportunities with College Scholarship for dependents.
  • Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees.
  • Receive a Generous 401k Company Match.
  • Take advantage of Competitive Paid Time Off.
  • Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage.
  • Receive Relocation Assistance for a Smooth Transition.
  • Earn Rewards through our Employee Bonus Referral Program.
  • Elevate Your Workplace Experience with Community Impact Opportunities.
  • Celebrate Together with Employee Appreciation BBQs, Happy Hours, Birthdays, & More!

 Opportunity Calls! Unsure if you meet all requirements? Don't hesitate, apply!

Our recruitment process is prompt and transparent. Your resume will receive swift attention from our talent professionals. If chosen, you'll undergo a recruiter phone screen, followed by interviews with key team members. We value your potential.

At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace. 

 

At this time, Home Market Foods will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN

Create a Job Alert

Interested in building your career at Home Market Foods? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Home Market Foods’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.