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Growth Marketing Manager - Strategic

Remote - United States
What We’re Building
Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023! 
 
If you want to see what we’ve been up to, please check out these blog posts and Honeycomb.io press releases. 
 
Who We Are
We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.
 
How We Work
We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. #LI-Remote

Little more about the team:

We are seeking a strategic and data-driven Growth Marketing Manager to drive pipeline generation and expansion within our largest, most complex enterprise accounts. This role will lead highly targeted, signal-based, multi-threaded marketing programs, ensuring that Sales and Marketing work in complete alignment to ignite buying committees, accelerate pipeline, and grow customer value over time.

Sitting within the Marketing team, working closely with the Senior Director of Strategic Accounts in Sales, this role will:

  • Execute a unified GTM strategy in partnership with Sales, Demand Generation, Product Marketing, and Field Marketing to maximize impact across paid, organic, and direct channels.
  • Leverage intent signals and data-driven insights to deploy hyper-personalized campaigns at the right time.
  • Align with sales to develop multi-threaded engagement strategies that influence technical users, engineering leadership, and C-level buyers/decision-makers.
  • Analyze and optimize account-based efforts with advanced analytics and reporting, ensuring continuous improvement and impact on revenue.

If you thrive in high-growth, fast-paced environments, excel at cross-functional collaboration, and know how to use data, personalization, and GTM alignment to drive enterprise growth, we want to hear from you!

What you’ll do in the role:

  1. Account-Based Strategy & Execution

    • Work closely with RevOps, Marketing and Sales leadership to define the target account list, and then develop a comprehensive, tiered ABM strategy that prioritizes these high-value, complex enterprise accounts with Sales.

    • Utilize real-time intent data (e.g., website engagement, content downloads, product signups and data in, etc) to identify high-intent accounts and trigger personalized outreach campaigns.

    • Partner with Field Marketing and Demand Generation to design cohesive, multi-channel engagement strategies that prioritize acquisition goals.

    • Tailor messaging and campaign strategies for multiple personas within target accounts, ensuring engagement with:

      • End Users (Engineers, Developers)

      • Technical Decision-Makers (Directors/VPs of Engineering, Security/Compliance Teams)

      • Economic Buyers (CTOs, CIOs, Procurement)

    2. Signal-Based, Multi-Channel Campaign Execution

    • Develop signal-based campaigns that trigger automated, personalized outreach based on account behavior and engagement signals (e.g., intent data from 6sense, influ2 touches, sales interactions).

    • Leverage paid digital channels (LinkedIn, programmatic, retargeting), email marketing, content syndication, and VIP events to create highly targeted engagement plays.

    • Work closely with Product Marketing to develop persona-specific content, ensuring messaging resonates with technical, executive, and financial stakeholders.

    • Deploy high-touch, 1:1 and 1:few engagement experiences in collaboration with Field Marketing and Content, including:

      • Executive roundtables and VIP experiences

      • Industry-focused events tailored to enterprise personas

      • Customized sales assets and interactive content hubs

    3. Sales & Marketing Alignment & Enablement

    • Act as the strategic marketing partner to Sales, SDRs, and Strategic Account leaders, ensuring ABM efforts are tightly integrated with sales outreach.

    • Provide real-time account insights, enabling sales teams to prioritize outreach and tailor their messaging based on engagement trends.

    • Build automated workflows within Salesforce and HubSpot, ensuring that ABM insights are actionable and fully integrated into sales motions.

    • Lead regular strategy sessions with Sales, DG, Field, and Customer Success to optimize pipeline acceleration and expansion opportunities.

    4. Measurement, Optimization & Data-Driven Decision Making

    • Define and track key success metrics, ensuring full visibility into pipeline acceleration and account engagement:

      • Marketing Engagement Rate (How effectively are we engaging high-value accounts?)

      • Signal-Based Activation (Are we reacting to the right intent signals at the right time?)

      • SDR Working Rate (How well is marketing aligning with sales to prioritize outreach?)

      • Pipeline Acceleration (Are ABM efforts shortening the sales cycle and improving win rates?)

      • Acquisition Revenue Growth (Are ABM efforts driving new logos, and supporting upsell and expansion opportunities within accounts?)

    • Utilize data from 6sense, Salesforce, HubSpot, and sales interactions to optimize campaigns in real time, ensuring that engagement strategies remain relevant and effective.

    • Leverage A/B testing, attribution models, and multi-touch engagement tracking to continuously refine GTM execution.

What you’ll bring to the role:

  • 5+ years of B2B marketing experience, with 3+ years specifically in Account-Based Marketing (ABM), Field Marketing, or Demand Generation focused on enterprise accounts.
  • Proven ability to drive pipeline and revenue growth in multi-stakeholder, complex sales cycles.
  • Strong expertise in ABM platforms (6sense, Influ2), CRM (Salesforce), and marketing automation tools (HubSpot).
  • Experience in signal-based marketing, with the ability to leverage intent data and behavioral insights to inform real-time engagement strategies.
  • Demonstrated ability to align marketing and sales, driving cross-functional collaboration and measurable business outcomes.
  • Strong analytical mindset, with experience in measuring, reporting, and optimizing ABM performance based on key revenue metrics.
  • Ability to thrive in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence.

Base pay range for this role is $150,000 - $186,000 based on level of experience

What you'll get when you join the Hive:

  • A stake in our success - generous equity with employee-friendly stock program
  • It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
  • Time to recharge - Unlimited PTO and paid sabbatical
  • A remote-first mindset and culture (really!)
  • Home office, co-working, and internet stipend
  • 100% employee/75% for dependents coverage for all benefits 
  • Up to 16 weeks of paid parental leave, regardless of path to parenthood
  • Annual development allowance 
  • And much more...
 
Please note we cannot currently sponsor or support visa transfers at this time. Additionally, in compliance with applicable law, all persons hired will be required to verify identity and eligibility to work.
 
 
Diversity & Accommodations:
We're committed to building a diverse, inclusive, and equitable workplace—where people of all backgrounds, identities, experiences, and abilities are welcomed, valued, and supported. We recognize that there is no single path to success and embrace nontraditional career journeys and diverse perspectives as key to building stronger, more innovative teams.
 
We strive to ensure an inclusive experience throughout every stage of our hiring process and are happy to provide reasonable accommodations as needed. If you require accommodations or accessible formats at any point during our hiring process, please let your recruiter know.
 
As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work. If there’s anything we can do to improve your experience, we’re always open to feedback.
 
 
Privacy Notice:
If you apply for a job at Honeycomb and your application is unsuccessful (or you withdraw from the process or decline our offer), Honeycomb will retain your information after your application for a period of time in accordance with local laws. We retain this information for various reasons, including in case we face a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs at Honeycomb, and to help us better understand, analyze and improve our recruitment processes.
 
For more information regarding our privacy practices please see the Honeycomb Privacy Notice.
 
If you do not want us to retain your information for consideration for other roles, or want us to update it, please contact privacy@honeycomb.io. Please note, however, that we may retain some information if required by law or as necessary to protect ourselves from legal claims. 

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