Specialist, Analytics

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!

About the Role

We are looking for a Specialist, Analytics to join our Strategy & Analytics team, supporting one of Influential’s most high-profile healthcare accounts. This role is ideal for a detail-oriented, data-curious professional looking to grow their analytics expertise in influencer and content measurement, particularly within a regulated healthcare environment.

You’ll support campaign tracking, performance reporting, and insights development across influencer content and platforms - working closely with internal teams to ensure campaign data is actionable, accurate, and aligned to client KPIs.

 

Roles & Responsibilities

Influencer & Content Performance Support:

• Track and report on influencer and content performance across key platforms and campaigns
• Organize and analyze creator- and content-level metrics to uncover trends and actionable insights
• Assist in campaign wrap reports, building out clear and accurate visualizations and summaries

Campaign Analytics & Optimization:

• Help maintain campaign dashboards and performance trackers in coordination with the Manager
• Contribute to in-flight insights and post-campaign analysis that inform content, creator, and platform strategy
• Collaborate with cross-functional teams (Creative Strategy, Client Services) to support data-driven storytelling

Tools & Collaboration:

• Assist in QA, data checks, and regular reporting tasks under the guidance of the Manager
• Participate in team-wide discussions around optimization, innovation, and analytics best practices

 

Who You Are

• Physically based in NYC
• 2-4 years of experience in digital marketing analytics, influencer performance reporting, or media analytics
• Experience working with healthcare clients and understanding of compliance is a plus
• Strong attention to detail and a passion for storytelling through data
• Excellent communication skills and a collaborative, solutions-first mindset
• Comfortable navigating of influencer KPIs, social content measurement, and platform performance metrics
• Proficiency and familiarity with tools and technologies including, but not limited to:
• Programming Languages: Python, R
• Databases and Querying: Relational databases, SQL
• Data Visualization: Tableau, Power BI
• Analytics Tools: Google Analytics, SQL, MS Access
• Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

 

Why This Role Matters

As influencer marketing continues to evolve, especially in highly regulated categories like healthcare, data and measurement are more essential than ever. This role ensures every client campaign is grounded in performance insights, platform intelligence, and measurable outcomes. By turning data into clear, actionable stories, you'll help shape strategy, optimize content, and prove impact - setting a new standard for how influence is measured and scaled.

 

Estimated Salary Range:

$65,000 - $85,000

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald’s, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

Privacy Notice for California Job Applicants