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Director, Publishing & Creator Marketing [DACH]

Amsterdam

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다.
예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.  

We pioneer the path to players' dreams.
With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.

 

This role requires business level proficiency in German & English.

We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world.

Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold.

The EU Publishing team, based in Amsterdam, is part of KRAFTON's West Publishing Services (WPS) department. The team drives awareness, player acquisition, and community engagement across key European markets for KRAFTON's IP portfolio. Core functions include creator marketing, performance marketing, and local market strategy.

We are now looking for a senior, hands-on Director for DACH to join our EU Publishing team in Amsterdam and take full ownership of one of our most strategic European markets. You will lead high-impact influencer campaigns, manage agency partners, and shape our local go-to-market strategies to directly connect KRAFTON’s iconic portfolio with millions of German-speaking players.

Basic Roles and Responsibilities:

  • Lead planning, execution, and performance reporting for influencer and content creator campaigns in the DACH market
  • Contribute to the local publishing strategy for the DACH market, including go-to-market planning, market assessment, and release readiness
  • Identify, evaluate, and manage relationships with gaming creators in the German market across YouTube, Twitch, TikTok, and Instagram
  • Develop campaign briefs, creator communication materials, and activation plans aligned with global publishing direction
  • Manage agency partners and creator networks operating in the DACH region
  • Coordinate with EU MarCom, EU Creative, and HQ teams to integrate creator activities into broader publishing plans
  • Track and report campaign KPIs, including reach, engagement, conversion, and earned media value
  • Provide market intelligence and recommendations on the German gaming landscape to inform publishing decisions
  • Oversee the localisation of creator-facing and publishing materials for the German market

Required experience:

  • Native German speaker with professional working proficiency in English
  • Bachelor’s degree in marketing, Communications, Business, or a related field. Master's degree is a plus
  • Significant experience in influencer and content creator marketing and game publishing, with a focus on the German-speaking market
  • Proven track record of leading creator campaigns for game titles across launch and always-on phases at a senior level
  • Demonstrated experience in game publishing functions, including go-to-market planning, local market strategy, and cross-functional coordination
  • Deep knowledge of the German gaming creator ecosystem, including key platforms, talent agencies, and audience behaviour
  • Experience managing creator relationships directly and through agency partners
  • Strong analytical and reporting skills, with the ability to translate performance data into actionable recommendations
  • Ability to work with a high degree of autonomy, lead senior-level workstreams, and influence cross-functional stakeholders

“Nice to have” experience:

  • Prior experience in a director-level DACH-focused role at a game publisher, developer, or gaming agency
  • Existing network of gaming creators, talent representatives, and publishing contacts in the German market
  • Experience owning the local publishing strategy end-to-end, beyond campaign execution
  • Familiarity with the full game publishing lifecycle across pre-launch, launch, and post-launch phases
  • Knowledge of EU and German advertising disclosure requirements for creator content
  • Experience with market intelligence tools such as GameDiscoverCo, SteamDB, or similar platforms

What we offer:

  • A competitive salary
  • An allowance to cover the Dutch mandatory health insurance
  • 25 paid + 4 extra paid working days off a year
  • Relocation package
  • Pension scheme
  • A commuter allowance
  • Lunch allowance and a range of snacks & drinks
  • Health and Wellness allowance
  • Full assistance with visas and the 30% ruling applications when the candidate is eligible


More about our Amsterdam office…

Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city.

Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings.

Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in.

Likewise, our Amsterdam team reflects the city’s diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team!

 

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!

 

아래 안내 사항을 확인해주세요!

  • 장애인 및 국가 유공자 등 취업 보호 대상자는 관계 법령에 따라 우대합니다.
  • 지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다.
  • 5개월의 수습기간을 적용합니다. 회사는 수습기간에 대한 평가 결과에 따라 본채용을 거부할 수 있으며, 수습기간 중이라도 중간평가 결과에 따라 수습기간을 조기 종료하고 본채용을 거부할 수 있습니다. 수습기간 내 고용형태 및 급여 조정은 없습니다. 
  • 채용 전형 중 궁금하신 사항은 크래프톤 채용 FAQ 내에서 확인하실 수 있습니다.

 

BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면? 

Please check the information below

  • Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws
  • False statements in your resume may lead to the withdrawal of the employment offer
  • A 5-month probationary period applies. Based on the mid-term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period.
  • Please contact career@krafton.com for other inquiries

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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※ KRAFTON refers to KRAFTON, Inc and its subsidiary and affiliated entities that provide and develop games and services under different studios. If you want to see the list of affiliated studios please visit HERE.