^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Sr. AI Artist
Reporting to: Chief Creative Officer (Tech & Immersive)
Company: Kulfi Collective
Location: Mumbai

About the role

We are looking for a Sr. AI Artist with a strong focus on AI to join our Creative Tech team.
This role is all about using AI tools to push the boundaries of design, animation, and live action content. You will experiment with AI-driven workflows, create prototypes, and work closely with our creative teams to craft high-quality, innovative outputs.

You should have a strong creative eye, hands-on experience with leading AI tools, and a deep passion for design, animation, and storytelling.

A day in the life of a Sr. AI Artist

• Use AI tools to prototype and create high-quality design, animation, and live-action content.
• Lead AI-driven creative experiments for campaigns, brand content, and prototype initiatives.
• Curate and combine the best AI tools and workflows for optimized creative output.
• Collaborate with design, animation, and production teams to integrate AI into projects and workflows.
• Stay updated, research on emerging AI technologies, software, plugins and workflows to continually evolve our creative capabilities.
• Explore and experiment with tools like Runway, Midjourney, OpenAI (DALL·E, Sora), Pika Labs, ElevenLabs, and others.
• Build AI creative workflows using ComfyUI and other creative AI workflow tools
• Push the visual quality of AI outputs to match best-in-class design and animation standards.
• Document processes, learnings, and toolkits for internal use and knowledge sharing.
• Work closely with the Creative Tech Lead and other team members to pitch and present AI-powered

Qualities and skill sets we would like for you to showcase

• 3-5 years of experience in motion design and strong creative eye with a background in design, animation, motion graphics, or visual storytelling.
• Deep understanding and experience in using AI tools creatively (beyond basic outputs).
• Good experience and understanding of Adobe Illustrator and Photoshop, with strong problem-solving abilities.
• Good experience and understanding of Adobe Premiere Pro and After Effects, with strong problem-solving abilities.
• Familiarity with popular creative AI platforms and tools (Stable Diffusion, Runway, Midjourney, ElevenLabs, OpenAI tools, etc.).
• Ability to research, troubleshoot, and optimize workflows using new software and plugins for better output.
• Strong attention to detail and high standards for design, animation, and storytelling quality.
• Ability to quickly prototype using available AI platforms, no deep coding required.