Back to jobs
New

VP of E-Commerce

Remote

Be the Architect of Lasko’s E-commerce Future 

Lasko Products, an industry leader in home environment innovation for over a century, is seeking a visionary and results-driven Vice President of eCommerce to join our leadership team. Reporting directly to the Chief Customer Officer, you will lead Lasko’s digital transformation—driving bold growth, profitability, and innovation across all digital channels. 
 
This is a defining opportunity to shape the company’s next era of omnichannel excellence. You will have the mandate—and the freedom—to build a high-performing eCommerce organization, set the long-term vision, and deliver measurable results that redefine how consumers discover and engage with Lasko online. 

This position can be remote, but the ideal candidate will be on the East Coast or Seatle, WA.

Why Lasko 

  • Ambitious Growth: Join a leadership team committed to expanding digital capabilities and disrupting the category. You’ll have the resources, visibility, and influence to scale transformation at pace. 
  • Strategic Impact: Define and execute a multi-year vision that integrates eCommerce, digital marketing, and marketplace strategy with Lasko’s core business. 
  • Autonomy & Influence: Operate as a key member of the Lasko team, partnering directly with the CEO, CCO, and cross-functional heads across the company. 
  • Culture of Innovation: Thrive in an entrepreneurial environment that values creativity, speed, and continuous improvement. 

Position Overview 

As Lasko’s eCommerce leader, you will serve as both strategist and operator—responsible for the strategic growth, P&L performance, and digital evolution of our online business. You will shape how we engage consumers, optimize retailer partnerships, and execute with excellence across 1P, 3P, and DTC channels. 

What You’ll Do 

  • Lead Our Online Transformation 
  • Drive double-digit growth across Amazon (1P and 3P), emerging marketplaces (e.g., Wayfair), and retail.com channels (Walmart.com, Homedepot.com, Target.com). 
  • Build, inspire, and lead a world-class team of experts spanning eCommerce sales, marketing, analytics, and operations. 
  • Create a unified, best-in-class consumer experience across all online touchpoints. 
  • Set Strategic Direction 
  • Develop and execute a bold 3–5-year vision for Lasko’s digital commerce ecosystem, identifying growth levers and emerging opportunities. 
  • Maintain constant awareness of industry shifts, new technologies, and evolving consumer expectations. 
  • Own the eCommerce P&L—balancing top-line growth with disciplined profitability. 
  • Operational & Cross-Functional Leadership 
  • Partner with Supply Chain and Operations on inventory planning, pricing, fulfillment, and logistics to ensure cost-efficient execution. 
  • Collaborate with Product Development and Engineering to inform innovation pipelines and launch readiness. 
  • Align with Finance on budgeting, ROI tracking, and KPI dashboards to ensure performance transparency. 
  • Work closely with Marketing to integrate digital advertising, content, and brand storytelling into the consumer journey. 
  • Data, Technology & Analytics 
  • Build a scalable digital architecture encompassing content management, analytics, and retail media optimization. 
  • Leverage data to inform category management, pricing, and promotional decisions across marketplaces. 
  • Create consistent, real-time reporting to monitor conversion, ROAS, star ratings, and other key KPIs. 
  • Customer & Partner Excellence 
  • Deepen strategic relationships with Amazon, Walmart, and key ecommerce retailers. 
  • Drive omnichannel integration with brick-and-mortar partners to ensure unified brand representation and consumer experience. 
  • Develop and execute digital merchandising, SEO, and paid-media strategies that accelerate conversion, loyalty, and share. 
  • Direct-to-Consumer (DTC) Innovation 
  • Lead the evolution of Lasko.com and future DTC initiatives, integrating insights from Amazon and marketplace analytics to refine assortment, pricing, and experience. 
  • Drive programs in email, paid search, affiliate, and retargeting to enhance lifetime value and loyalty. 

Who You Are 

  • A proven eCommerce trailblazer with a record of scaling digital businesses and leading through transformation. 
  • Strategic, data-driven, and creative—with the agility to move from vision to action. 
  • A hands-on leader who develops talent, builds collaboration, and delivers results through empowerment and accountability. 
  • Experienced in both 1P and 3P Amazon models, with deep knowledge of omni-channel retail and DTC best practices. 
  • Passionate about innovation, storytelling, and creating digital ecosystems that delight customers and drive growth. 

Experience & Qualifications 

  • Minimum 5–7 years in a senior eCommerce leadership role within a consumer products company. 
  • Demonstrated P&L ownership and proven ability to deliver profitable growth. 
  • Experience selling through both pure-play and omnichannel retailers (Amazon, Walmart, Target, etc.). 
  • Deep understanding of marketplace dynamics—content, pricing, marketing, fulfillment, and analytics. 
  • Strong cross-functional collaboration experience in a matrixed organization. 
  • Skilled in digital marketing, retail media, and performance measurement. 
  • Bachelor’s degree required; advanced degree preferred. 

Ready to Lead Lasko’s E-commerce Revolution? 

If you are a bold, visionary leader ready to accelerate transformation and drive growth at a company with a century-long legacy and a future-focused mindset, we’d love to hear from you. 

About Lasko Products

 Better Air Starts Here. 

Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.  

Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.  

The company’s success is based on Five Core Values: 

Be Bold 

  • Challenge the status quo 
  • Courageously pursue the impossible  
  • Reject mediocrity

 Be Together 

  • Work together for success 
  • Drive trust and candor with each other  
  • Prioritize "We" before "I" 

  Be A Leader 

  • Lead with personal conviction  
  • Inspire each other to deliver high- quality results 
  • Leverage resilience and agility to drive excellence 

 Be Accountable  

  • Consistently deliver to our customers  
  • Embrace commitments as a contract  
  • Take pride in our actions 

 Be The Change  

  • Demonstrate a passion to win  
  • Make a difference at work in our communities  
  • Step forward and take initiative 

Why Join Lasko?  

At Lasko, we believe people do their best work when they’re supported ---- personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive. 

Create a Job Alert

Interested in building your career at Lasko Products? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Lasko Products’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.