Senior Manager, Consumer Insights

About Liquid I.V.

At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark. 

Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand. 

We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world. 

About our Team:

We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.  

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.    

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration. 

About the Role:

Liquid I.V. is looking for a strategic, commercially minded Senior Manager of Consumer Insights to join our growing Consumer Insights team. This role sits at the intersection of brand strategy and business impact, owning consumer research that directly informs how we go to market. 

You’ll serve as the lead insights partner to our Downstream Brand Marketing team, guiding the development of effective, consumer-driven marketing communications. From campaign testing and messaging optimization to brand positioning and equity tracking, you’ll ensure our creative efforts are not only compelling, but also aligned to commercial goals. 

In addition to leading high-impact research, you’ll manage one direct report (Associate Manager, Consumer & Shopper Insights) and collaborate closely across cross-functional teams including EComm & Media, Impact Marketing, Upstream Brand Marketing, and Sales/Category Management. 

Functions and duties of this role include, but not limited to:

• Build and lead the consumer learning plan for all primary research related to marketing communications and brand storytelling, such as: 
  • 360 creative campaign development and advertising testing, from campaign big idea to finished film 
  • Brand positioning 
  • Brand equity and health tracking  
  • Post-launch success measurement 
• Partner with the Downstream Brand Marketing Team to build stellar comms briefs that drive brand awareness, household penetration, and long-term brand equity, leveraging:
  • Clear design target and target media audience
  • Sharp underlying consumer tensions and cultural insights
  • Emotional and functional drivers of the category and our brand  

• Collaborate with the Consumer Insights Manager to ensure a seamless transition of consumer knowledge from Upstream product innovation development to Downstream go-to-market execution to shape comms strategy and messaging 
• Strengthen and evolve foundational consumer insights around hydration, spanning attitudes, behaviors, segmentation, usage occasions, etc.
• Identify forward-looking consumer trends, cultural tensions, and category dynamics that inspire future brand campaigns, unlock fresh creative territories, and strengthen long-term brand equity
• Lead consumer research to evaluate and optimize messaging around Liquid I.V.’s Impact program, ensuring our initiatives resonate authentically and drive brand trust  
• Oversee market research vendor relationships (RFP, budgeting, execution) and identify innovative partners and leading-edge methodologies to evolve our research approach  
• Manage and mentor the Associate Manager, Consumer & Shopper Insights 

Qualifications:

The successful candidate will have the following qualifications:  

• 7+ years in consumer insights, market research, and/or marketing consultant roles. 4+ years working with CPG brand preferred
• 2+ years of people management experience
• Minimum Bachelor's Degree. Advanced Degree highly preferred.
• Proven track record of leading brand communications research with experience in product innovation testing 
• A business-oriented mindset – understands how marketing drives results and can connect insights to commercial impact
• Exceptional storytelling and data synthesis skills – able to distill complex, sometimes ambiguous consumer data into clear narratives and confidently recommend a path forward 
• Strong cross-functional collaboration and stakeholder management skills – can influence senior leaders by tying insights to strategic business outcomes 
• Proactive and results oriented – ability to work independently under ambiguous direction and has an innate sense of urgency/attention to deadlines 
• Well-versed in a broad range of quantitative and qualitative research methodologies (e.g., MaxDiff, conjoint, TURF). Robust experience with qual moderation a plus. 
• Expertise in DIY survey platform tools (Suzy, Qualtrics, etc.) 
• Proficiency in POS syndicated data (e.g., IRI/Circana, Nielsen, SPINS) and household panel data (e.g., IRI/Circana, Numerator)

 What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage. 
• A generous PTO and sick policy that includes 13+ paid annual holidays. 
• Wellness classes (fitness, mental health, nutrition, finance, etc.). 
• An Employee Assistance Program, including membership for guided meditation for all employees. 
• Monthly tech and wellness reimbursement. 
• An infinite supply of Liquid I.V. for endless hydration!  

Work Environment:

• Hybrid office environment with flexibility for industry events. Occasional travel for consumer research (<10%).

Candidates must be authorized to work in the United States without sponsorship.

The expected salary range for this position is $123,000 - $184,600 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.  The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.