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Instructional Designer - Sales Training

Phoenix, AZ
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role, the Instructional Designer will be responsible for creating, designing, and maintaining engaging training content and learning experiences that support Lucid Motors’ sales organization. Reporting to the Manager of Instructional Design, this role partners closely with subject matter experts (SMEs), the Sales Training Content team, and stakeholders across Sales, HR, and Product Marketing. This individual will play a key role in executing the instructional strategy through scalable, high-quality training programs that reflect Lucid’s brand and business goals. 

 

Instructional Design & Content Creation: 

  • Create engaging, learner-centered training materials—including eLearning modules, instructor-led training (ILT), job aids, and microlearning—using instructional design models such as ADDIE or SAM. 
  • Translate complex sales, product, and technical information into clear, effective training experiences tailored to various learning audiences. 
  • Support the design and delivery of both foundational and advanced learning programs that align with sales performance goals and brand standards. 
  • Collaborate with the Manager of Instructional Design to ensure materials are consistent with established learning strategies and frameworks. 

Cross-Functional Collaboration: 

  • Partner with SMEs, facilitators, and the Sales Training Content team to gather content, define learning objectives, and validate accuracy. 
  • Participate in stakeholder meetings and needs assessments to support program design and continuous improvement. 
  • Work cross-functionally with HR, Product, Marketing, and Sales teams to align learning content with business priorities and product updates. 

LMS & Content Maintenance: 

  • Upload, organize, and maintain training content in the LMS, ensuring content is current, accessible, and well-structured. 
  • Assist with learner experience design in the LMS environment, including navigation, tagging, and availability. 
  • Troubleshoot content delivery issues and partner with LMS point of contact, administer and follow system updates, and evolving testing strategies. 

Measurement & Continuous Improvement: 

  • Support the collection and analysis of learner feedback, knowledge checks, and training effectiveness data. 
  • Using Tableau and existing training dashboards, analyze and recommend improvements to content, format, or delivery based on learner insights and business outcomes. 
  • Help maintain a library of training materials and version history for internal use and auditing purposes. 

Innovation & Best Practices: 

  • Stay up to date on instructional design trends, adult learning theories, and training technologies including AI tools. 
  • Explore creative formats and tools (e.g., video, simulations, interactive storytelling) to enhance engagement and retention. 
  • Contribute ideas to elevate the learner experience and bring a fresh perspective to evolving content needs. 

Qualifications: 

  • Bachelor’s degree in Instructional Design, Education, Communications, or a related field. 
  • 3–5 years of experience in instructional design or learning and development, preferably in a fast-paced or high-growth environment. 
  • Certification in instructional design, eLearning development, or training (e.g., ATD, CPTD, or similar) preferred but not required 
  • Proficiency in instructional design methodologies (ADDIE, SAM) and adult learning principles required 
  • Experience using authoring tools such as Articulate 360 (Rise/Storyline), Adobe Creative Suite, or similar. 
  • Familiarity with LMS platforms (e.g., SuccessFactors, Workday Learning, etc.) and SCORM/xAPI standards. 
  • Strong writing, editing, and visual communication skills. 
  • Excellent verbal, written, interpersonal, and presentation skills with ability to successfully deliver and communicate complex technical training concepts 
  • Extremely detail oriented 
  • Excellent organizational skills with the ability to manage multiple projects and deadlines. 
  • Passion for creating impactful learning experiences that drive behavior change and performance improvement. 
  • Automotive or technology industry experience a plus but not required. 

Note: Responsibilities may evolve based on business needs to support the overarching goals of the Sales Training department. 

 

Please be prepared to showcase your design portfolio.    

 

 
 
 
 
 
 
 
 
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
 
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$75,000 - $85,000 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 
 

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