Director, Public Relations

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

We are currently seeking a talented and motivated Director of Public Relations to join our team.

As the Director of Public Relations you’ll be responsible for shaping and executing a comprehensive PR strategy that drives conversation and awareness while elevating MaintainX's brand. The ideal candidate is a creative and critical thinker with a proven track record in implementing strategic PR programs, has built-in media contacts, and is excitement about joining a company that is the category leader. 

What you’ll do:

• Build and maintain trusted relationships with top‑tier business, trade, and industry media to advance awareness, reputation, and our corporate narrative.
• Lead earned and paid media programs—including media sponsorships—that reinforce corporate reputation and brand positioning.
• Build executive visibility: create thought‑leadership platforms and provide strategic counsel on speaking engagements, panels, and awards to align with corporate priorities and amplify key messages.
• Develop clear, accessible media materials (press releases, key messages, and talking points) tailored to audience needs.
• Deliver media training and coaching to executives, preparing them to engage confidently and effectively in media and public forums.
• Collaborate with product, HR, partnerships, and marketing to ensure cohesive messaging and maximize media opportunities.
• Plan and lead communications and media strategy for product launches, key events, and milestone announcements.
• Measure and report weekly and quarterly PR performance; use data‑driven insights and external benchmarking to refine strategy for reach, engagement, and reputational impact.
• Test emerging technologies and continually experiment with AI to streamline workflows, improve efficiency, and increase the accuracy of data, metrics, and reporting.

About you:

• Bring 8+ years of public relations experience (in‑house or agency).
• Have a background in manufacturing or other industrial sectors (highly preferred).
• Demonstrate exceptional strategic writing skills—crafting corporate messages, standby statements, executive talking points, and briefing materials—and produce high‑quality content independently.
• Think creatively and implement innovative communication platforms and tools, including leading‑edge PR strategies.
• Bring strong press relationships and an active media network.
• Present confidently with meticulous attention to detail.
• Respond to crises and challenging situations quickly and professionally.
• Thrive in a fast‑paced environment.
• Stay at the forefront of how AI is reshaping the media landscape and apply those insights to strategy, pitching, and measurement.
• Have working knowledge of Muck Rack (preferred).

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. 

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.