Sr. Influencer Strategist / Biersdorf

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

The ever-growing Consumer team has an immediate opening for a Senior Influencer Strategist to help with several well-known beauty brands.

This is an excellent opportunity for a digital/influencer professional who wants to be part of a fun loving team that encourages critical thinking as much as creativity (aka the best of both worlds!). We’re looking for someone who has 5-6+ years of influencer experience, and that will bring energy, excitement and passion to the position.

What You’ll Do:

As a Senior Influencer Strategist on our Consumer team, you’ll be helping oversee key influencer initiatives for an anchor beauty business, with a lot of opportunity for growth and visibility. You’ll manage all aspects of integrated influencer campaigns, from development of strategies to oversight of execution, collaborating with other paid media, shopper, social agency leads and Meta/TikTok platform reps to ensure holistic programming. You’ll lead and inspire junior staffers; serve as a client counselor; and, most importantly, work with a very talented, very collaborative, and inspiring team that will have your back no matter what. Key responsibilities include:

• Developing integrated influencer campaign strategies, based on business/IAT needs, opportunities presented by ever-changing social landscape and previous learnings
• Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
• Leading influencer campaign reporting and push team to go beyond the metrics to share actionable learnings with clients
• Working closely with integrated agency partners (IAT) to deliver campaign POVs to clients, and negotiate necessary rights with influencers to deliver assets according to plan
• Actively providing digital updates with Consumer team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice
• Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
• Maintaining strong connections with influencers and their agents
• Working with junior teammates on campaigns and serve as their coach in the influencer space

What You’ll Bring:

• Bachelor’s degree or equivalent
• 4-6 years of influencer experience working in an agency setting or in-house
• Experience managing and mentoring a team of 1-2 direct reports
• Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
• Experience in managing/working with third party influencer vendors/networks
• Solid understanding of paid digital and owned practices; experience working in an integrated agency (IAT) setting is a plus
• Experience in client management, and proven ability to lead client communications
• Strong writing skills (social copy experience is a plus)
• Strong analytical skills and experience tracking and interpreting data
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude

Nice to Have:

• Experience with influencer tools, such as Tagger
• Experience and/or passion for beauty/CPG brands, specifically skincare
• Experience working with dermatologists / dermatology brands
• In touch with cultural and industry trends

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• $86,000 -$105,000

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.