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Influencer Marketing Coordinator

NYC/HYBRID

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a   to join our growing Influencer team!

This position plays an important role in supporting the team as we develop and execute influencer marketing campaigns to enhance brand awareness and create stop-in-your-scroll content for our breadth of clients.

If you are obsessed with pop-culture, are platform-obsessed and detail-oriented and have an insatiable appetite for social media trends, especially in the beauty and wellness space, reach out.

Responsibilities:

  • Assist in the development and implementation of influencer marketing strategies and campaigns
  • Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment.
  • Engage and build relationships with influencers through outreach, negotiation, and contract management.
  • Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines.
  • Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships.
  • Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships.
  • Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes.
  • Keep a pulse on competitors in the industry.
  • Stay up to date with industry best practices and emerging trends in social media & influencer marketing.
  • Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements.
  • Manage influencer & management relationships, including communication, feedback, and issue resolution.

What You’ll Bring

  • Located in the New York metropolitan area
  • Bachelor's degree in marketing, communications, or a related field.
  • One to two years previous experience in influencer marketing, social media marketing, or digital marketing.
  • Passionate for pop-culture, culture, news and staying up to date with trends.
  • Familiarity with various social media platforms, specifically Instagram & TikTok but also emerging platforms like SnapChat.
  • Excellent verbal and written communication skills.
  • Strong organizational and project management abilities.
  • Ability to work in a team and collaborative setting.
  • Attention to detail and ability to multitask in a fast-paced environment.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $49,000 – 55,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

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