Product Marketing Manager

Product Marketing Manager (London/Hybrid)

The purpose of this role is to ensure MindGym’s products are being taken out to market efficiently, creatively, with compelling, customer-centric messaging.   

You’ll be the key liaison between the product and marketing team, ensuring market research & customer voice is fed into the products we build, and that our value proposition is clear, concise and distinctive.

You’ll be the chief advocate for products within the marketing team, ensuring the team has the right information to take products out to market, and arming the sales team with the right collateral and product knowledge to sell. 

Key Responsibilities 

•    Create value propositions, messaging and positioning which translate the technical magic behind MindGym’s products into compelling and well-articulated use cases that clients will understand and love
•    Understand the competitive landscape, support with market research, and develop buyer personas for products
•    Act as the voice of the customer throughout the product development process, armed with knowledge gathered on client calls during product development and pilots  
•    Create & maintain the core assets that marketing & sales need for the products you work on – mainly the sales deck, assets needed to demo the products to clients and FAQs for the sales team 
•    Support the wider marketing team to turn the positioning you provide into compelling stories and collateral about the products, like videos, webinars and demos to drive sales and revenue growth 
•    Support and contribute to demand gen & lead gen campaigns 
•    Support the Sales Enablement team with product launches, ensuring sales collateral and enablement portals are up to date and developing sales training content 
•    Work alongside the Product Operations Manager to ensure launches run on time, and we’re ready to take products to market as soon as we can be – and maintain coordination between the product roadmap and the marketing strategy 

Key Skills

• Experience in product marketing with demonstrable examples of prior projects
• Strong copywriting skills, with a creative flair for bringing messaging to life
• Demonstrable experience in taking a product to market from end to end – from producing market research to creating core messaging, and finalising sales and marketing collateral creation
• A team player with a collaborative working style
• Confident at public speaking and engaging sales teams on new products
• Highly organised with strong project management experience
• Confident with Microsoft office suite, and ideally some experience with storyboarding videos and creating creative assets (but design skills are not essential)
• Analytical approach with high attention to detail
• Experience in corporate B2B product marketing, preferably within learning and development

What you'll impact 

• Ensure product launches happen on time, in an organised way
• Maintain a high level of confidence from the sales team when new products are ready to sell
• Play a key part in ensuring sales calls and outreach are happening quickly and smoothy, and ultimately revenue starts to build, from the second products are out in market
• Ensure the marketing team understand and are behind new products as early as possible

Benefits

• 25 days annual leave
• Private medical insurance
• Critical life insurance
• Income protection
• Pension (5% company contribution)
• Travel insurance
• Cycle to work scheme
• Season ticket loan
• Charity work (two days paid annually)
• Gym subsidy
• Yoga, mindfulness and massages
• Unlimited mental health support, 24/7 unlimited remote GP

Working at MindGym

We want people to do their best work every day and that's why we ensure everyone at MindGym works in an environment that challenges them to be their best, while maintaining a strong sense of wellbeing.

MindGym is committed to diversity, equity and inclusion. We offer equal employment opportunities to all applicants regardless of age, gender, ethnicity, disability, sexual orientation, religious beliefs, marital or parental status.

We support flexible working arrangements for all roles unless operational requirements require otherwise. We are committed to providing a working environment where everyone's individuality and unique contributions are recognised, valued, and respected.