Global Product Marketing Lead

MiQ is not your average programmatic media partner. We are experts in data science, analytics and omnichannel programmatic trading with a focus on quality and performance. We are seeking a motivated, dynamic Product Marketing Lead to support our growing global team.

We are looking for two Global Product Marketing Leads—one for our Omnichannel Media Solutions team and one for our Commerce Media Solutions team. Reporting to the VP of Global Product Marketing, you will be responsible for driving and executing the media solutions strategy within your respective area, a critical growth initiative across our key markets.. Working closely with Sales, Product, Marketing and Tech teams, you will have the opportunity to make a significant impact on how we position, target and activate our sales and marketing of MiQ Omnichannel to advertisers and agencies, as well as informing and supporting scoping and testing of the product roadmap.  This includes both the strategic conceptualization of the go-to-market approach in line with company and product goals and working with global and local marketing teams to execute those strategies. You’ll use your talent for market analysis, product knowledge, creative storytelling and tactical efficiency to drive revenue across the globe.

If you are a seasoned, independent Product Marketer with a flair for narrative creation and a deep understanding of the omnichannel programmatic landscape -  in particular around branding, creative, emerging channels and media outcomes measurement  -  we want to hear from you.

WHAT YOU’LL BE DOING:

• SCOPING: Capture and curate user needs, problems, and opportunities. Undertake competitive and market analysis. Work with Product to translate these into new features that are prioritized based on impact.
• DEVELOPMENT: Work with Product and Tech teams to develop a deep knowledge of the capabilities of our Omnichannel planning, activation and measurement capabilities and how they drive outcomes for marketers, in order to effectively build and communicate the positioning, messaging and storytelling narrative, benefits and processes to sales and their clients, as well as traders and analysts internally. Help keep alpha and beta testing on track.
• LAUNCH: In partnership with Sales and Marketing, you’ll plan, communicate, execute and measure all aspects of MiQ’s Omnichannel go-to-market, including: refining product positioning and target audience definition / producing eye-catching sales collateral including pitch slides, one pagers and case studies / defining and owning internal communications around our Omnichannel solutions / working with local market PMMs and a network of GTM experts to roll out releases internally / advising the marketing team on activation and content.
• ADOPTION: Track OKRs, support the measurement & reporting of product adoption, strategize with product, marketing and local GTM teams to increase adoption & efficiency in using our solutions.

WHAT YOU WILL BRING:

• 5+ years experience in a product marketing or commercial strategy role
• Experience in an ad tech business, or media agency
• Expert stakeholder and people management skills including delegation, persuasion, accountability and feedback.
• Deep understanding of the programmatic advertising ecosystem
• A record of increasing levels of responsibility and achievement
• Experience and comfort working in a very fast, dynamic, quickly-changing environment

 

DESIRED EXPERIENCE:

PROJECT MANAGEMENT:

• Highly organized with ability to plan and execute complex projects with multiple objectives, stakeholders and deliverables across markets
• Holds self and team accountable to deliverable dates and quality
• Ensures adoption of best practices in product marketing

ANALYSING:

• Uses wide range of data to identify key differentiators and benefits of our offering to target audience
• Uses wide range of data available to measure success and plan for improvements
• Proficiency for grasping the highly technical detail of MiQ’s products

PRODUCT STORYTELLING:

• Creates compelling product storytelling, positioning and messaging based on a clear understanding of MiQ’s market, products and clients needs.
• Commercially minded, with an ability to build attractive packaging and pricing models.

COLLABORATION:

• Proactively open and transparent on work priorities and progress with all stakeholders via appropriate channels
• Uses knowledge of internal stakeholders to influence them
• Approaches change and the need for agility with a positive attitude.

COMMUNICATION:

• Confident, clear and compelling public speaker both internally and externally
• Excellent persuasive writing skills & flawless English language
• Collateral design flair
• Communicates to exec level on progress on key initiatives and shares clear business impact metrics from the ongoing investment.

WHAT'S IN IT FOR YOU:
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to inclusion, we’re always moving towards becoming an even better place to work. 

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make, and they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. 

What are our core values? To discover these, follow the link below to explore what life is like at MiQ and gain insights into our company culture and the values that shape how we work: https://www.wearemiq.com/life-at-miq

BENEFITS:

Every region and office has specific perks and benefits, but every person joining MiQ can expect:

• A hybrid work environment 
• New hire orientation with job specific onboarding and training  
• Internal and global mobility opportunities 
• Competitive healthcare benefits  
• Bonus and performance incentives 
• Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives 
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities