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Director of Events

New York City, NY

Title: Director of Events 

Location: New York, NY 

Reports to: Daniella Krieger, SVP US Marketing 

 

Role Overview 

MiQ is seeking a Director of Events to lead the strategy, planning, and execution of high-impact industry events, client experiences, and proprietary thought leadership forums. This role is critical in enhancing MiQ’s market presence, fostering deeper client relationships, and driving business growth through exceptional event experiences. 

The Director of Events will oversee all aspects of event execution, from strategy development to post-event analysis, ensuring that every touchpoint aligns with MiQ’s brand, business goals, and revenue objectives. The ideal candidate is a creative, detail-oriented leader with a proven track record in B2B/digital advertising event marketing, sponsorship activations, and experiential marketing within the ad tech, media, or digital marketing industries. 

 

  •  Event Strategy & Execution 

○ Develop and execute a comprehensive event strategy that aligns with MiQ’s business objectives, brand positioning, and sales goals. 

○ Oversee the planning, execution, and management of industry events, trade shows, proprietary MiQ-hosted events, client activations, and executive forums. 

○ Identify and evaluate sponsorship and partnership opportunities that enhance MiQ’s presence at key industry conferences and summits. 

○ Work closely with commercial leaders to develop event content & strategy for brand presence and speaking engagements 

  • End-to-End Event Management 

○ Lead all aspects of event planning, including venue selection, contract negotiation, logistics, budgeting, branding, content development, and on-site execution. 

○ Copywriting for event emails, landing pages and social media 

○ Work closely with internal stakeholders (Sales, Marketing and Product teams) to develop engaging event agendas, speaker lineups, and interactive 

experiences. 

○ Ensure all events deliver a seamless and engaging attendee experience, reinforcing MiQ’s brand values and industry leadership. 

  •  Revenue & Business Impact 

○ Drive measurable business outcomes from events, including brand awareness, lead generation, client retention, and revenue growth. 

○ Develop event KPIs and performance metrics to assess ROI, optimize engagement strategies, and refine future event planning. 

○ Work with Sales and Marketing to ensure post-event lead follow-up strategies and client relationship development. 

  •  Marketing operations integrations 

○ Have a deep knowledge of event management/marketing technology which is integral for event measurement: 

  • i. Hubspot for social posting, email and landing page creation
  • ii. Salesforce for campaign creation and sales activity tracking 
  •  Budgeting & Vendor Management 

○ Own and manage the event budget, ensuring cost efficiency and maximum ROI. 

○ Source, negotiate, and manage relationships with vendors, agencies, production teams, and venue partners. 

○ Oversee contracts and compliance for all event-related partnerships and sponsorships. 

  •  Cross-Functional Collaboration & Leadership 

○ Partner with the VP of US Marketing to integrate events into MiQ’s broader marketing strategy. 

○ Collaborate with content, PR, and integrated marketing team to maximize event amplification through thought leadership, media coverage, and digital marketing. 

○ Lead and mentor an events team, fostering a high-performance culture that prioritizes innovation, excellence, and attention to detail. 

 

Qualifications & Experience 

○ 8+ years of experience in B2B event marketing, experiential marketing, or event production, ideally in the ad tech, media, or digital marketing industry.

○ Proven track record of successfully executing high-impact client events, industry conferences, and sponsorship activations. 

○ Strong understanding of event marketing strategy, audience engagement, and brand storytelling. 

○ Experience managing large-scale budgets and complex event logistics.

○ Exceptional project management skills, with the ability to manage multiple events simultaneously. 

○ Ability to work cross-functionally and influence stakeholders at all levels.

○ Strong leadership skills with experience managing and developing a team. 

○ Willingness to travel as needed for event execution.

 

What’s in it for you 
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. 

Values:

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

  • We do what we love - Passion 
  • We figure it out - Determination 
  • We anticipate the unexpected - Agility 
  • We always unite - Unite
  • We dare to be unconventional - Courage  

Benefits: 

Every region and office has specific perks and benefits, but every person joining MiQ can expect:

  • A hybrid work environment 
  • New hire orientation with job specific onboarding and training  
  • Internal and global mobility opportunities 
  • Competitive healthcare benefits  
  • Bonus and performance incentives 
  • Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives 
  • Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

Pay Transparency 

For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $115,000-$130,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

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