Marketing Operations Analyst

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

We are seeking a motivated and detail-oriented Marketing Operations Analyst to join our Revenue team at Mirakl, a leading SaaS software company. This junior-level role is ideal for someone eager to kickstart their career in marketing operations, gain hands-on experience with marketing technologies, and contribute to the optimization of our marketing processes.

Key Responsibilities:

• Data Management and Analysis
• Assist in managing and maintaining the integrity of the marketing database (e.g., marketing automation platforms, campaign management tools, other marketing tools)
• Collect, clean, and analyze data to generate actionable insights for marketing campaigns and performance tracking.
• Create and maintain regular marketing performance reports and dashboards (e.g., lead funnel metrics, ROI analysis).
• Campaign Operations
• Support the execution of marketing campaigns across multiple channels, ensuring proper setup and tracking in marketing automation tools.
• Collaborate with the marketing and sales teams to align lead management processes, including lead scoring and routing.
• Troubleshoot and resolve operational issues in marketing campaigns, such as tracking discrepancies or email deliverability challenges.
• Technology and Tools
• Help administer and optimize marketing tech stack (e.g., HubSpot, 6Sense, etc).
• Learn and implement best practices for using marketing automation and CRM tools to enhance efficiency.
• Research and recommend new tools or technologies to improve marketing operations and reporting.
• Process Improvement
• Document and streamline marketing processes for scalability and efficiency.
• Collaborate with cross-functional teams to improve data flow and integration between marketing, sales, and other systems.

Qualifications:

• Bachelor's degree in Business, Marketing or a related field, or equivalent experience.
• 1-2 + years of experience ideally in B2B or SaaS environment
• Proficient in the use of Hubspot & Salesforce. 6Sense is a plus.
• Familiarity with Excel or Google Sheets.
• Strong analytical and problem-solving skills, with an eye for detail.
• Eagerness to learn and take on new challenges in a fast-paced environment.
• Excellent communication and collaboration skills.
• French & English fluent.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.