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Associate Manager, Content

Hong Kong

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Five-day work week, hybrid work arrangement
  • Professional training, career advancement and internal mobility opportunities
  • Competitive benefits include insurance and a mental wellness program

About the Job

We are on the hunt for a data-driven Associate Manager, Content who will be responsible for driving the overall content strategy, enabling MoneyHero Group to create engaging and empowering financial content to help people make informed decisions.

This role will require you to be an expert in all things content-related and excel at in-channel optimization, brand consistency, analytics, and meaningful measurement.

The Associate Manager, Content will:

  • Lead the organic growth strategy with clear accountability for business outcomes, including unpaid traffic, product page visits, application click-outs, and assisted revenue contribution. 
  • Work closely with the SEO Specialist to develop and execute MoneyHero Hong Kong’s SEO roadmap, covering technical SEO, content SEO, keyword strategy, internal linking, site architecture, schema, content refresh and competitor gap analysis. 
  • Build a future-ready strategy for AIO / AI Overviews and GEO / Generative Engine Optimization, ensuring MoneyHero content is structured to be discoverable, quotable and trusted by AI-powered search and answer engines. 
  • Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives
  • Drive MoneyHero Hong Kong’s social media and community growth strategy across relevant platforms, including Instagram, Threads, Facebook, YouTube Shorts, LinkedIn and emerging social discovery channels.
  • Develop a social content strategy that builds MoneyHero’s authority, relatability and trust in personal finance while supporting business objectives across product verticals.
  • Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer
  • Build editorial, SEO and social best practices, including content briefs, keyword mapping, search intent mapping, social hooks, short-form video scripts, community engagement guidelines, E-E-A-T standards, AI search readiness, content QA, compliance review and performance reporting. 
  • Work closely with Business Development Managers in creating creative content angles and briefs for advertorials

In this role, we are looking for someone with:

  • Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field
  • 5+ years of experience delivering multichannel content creation for different target demographics, experienced in driving traffic to the MoneyHero website via different tactics.
  • Outstanding command of the English and Cantonese language
  • Proven experience developing content or social strategies that drive measurable traffic, leads, conversions, community growth or commercial outcomes. 
  • Strong understanding of SEO principles, including keyword research, search intent, content architecture, internal linking, technical SEO basics, schema, content refresh and competitor analysis. 
  • Knowledge of AIO, GEO, AEO, AI search visibility, structured content and answer-led content strategy. 
  • Experience growing social media channels or online communities with measurable follower, engagement or referral traffic impact. 
  • Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment, embrace changes, process new information on the go, and translate that into customer-friendly language
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Project management skills to manage large teams and competing priorities
  • Keen interest in the world of personal finance

Good to have:

  • Experience in financial services, fintech, comparison platforms, insurance, lending, credit cards, investment platforms or affiliate marketing. 
  • Experience working with creators, KOLs, community partners or financial influencers.
  • Experience working with Product and Growth teams to improve content-to-conversion journeys.
  • Experience with Ahrefs, SEMrush, Screaming Frog, Looker Studio, social scheduling tools, social listening tools or AI-assisted content workflows.
  • Experience managing advertorials, partner content or commercially sponsored content.

#MoneyHeroGroup #LI-AK1 #LI-Hybrid

What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
Important Information for Job Applicants
Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.
Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.
MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.
If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.
 

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Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

For unsuccessful candidates, we will retain the personal data provided during the application process for a period of two (2) years. This is to maintain accurate recruitment records, prevent duplicate applications, and to allow us to consider you for future opportunities that may match your profile. After this period, your data will be securely deleted from our systems. Should you wish to request the deletion of your data before the end of this retention period, you may contact us at legal-team@moneyherogroup.com.

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You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.