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Senior Director, Digital Marketing

Washington, DC 20004

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Championship Washington Mystics, NBA G League’s Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals’, Wizards’, and Mystics’ games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University’s campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened “District E powered by Ticketmaster” in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

  1. You will provide first-class customer service and value for our fans.
  2. You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
  3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
  4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
  5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
  6. You will innovate. We are nimble and first to market. We are not averse to risk.
  7. You will have fun. We are in the business of happiness.

Position Overview: The Senior Director, Digital Marketing is responsible for leading the digital marketing strategies of the WNBA Washington Mystics and the NBA G League Capital City Go-Go. This role will develop and implement comprehensive digital marketing plans, oversee digital marketing campaigns, and drive online brand presence and engagement across web, mobile apps, social media, email marketing, and paid digital advertising.

Do you have a strategic mind with a strong background in digital marketing, customer insights, and team leadership? We'd love to hear from you!

Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy that aligns with the Team’s business objectives.
  • Identify and prioritize digital marketing opportunities & initiatives.
  • Lead, mentor, and develop a team to achieve high performance.
  • Conduct regular performance reviews and provide coaching to team members.
  • Oversee the planning, execution, and optimization of campaigns across various channels including social media, web destinations, email, SEO, SEM, and display advertising. Ensure campaigns are delivered on time, within budget, and meet performance targets.
  • Develop and implement content marketing strategies to drive brand awareness, engagement, lead generation, and conversion.
  • Supervise the creation and distribution of high-quality, relevant, engaging content across all digital platforms.
  • Develop and oversee a robust content marketing calendar.
  • Oversee social media marketing efforts that enhance Team brand presence, player brand presence, and engages with the online community.
  • Develop and drive key social media campaigns and monitor their performance.
  • Drive creativity, freshness, and on-trend campaigns and executions that keep Teams current.
  • Develop and implement SEO and SEM strategies to improve search engine rankings, for both the Team and for specific products, driving organic and paid traffic to the website as well as lead generation and conversions. Monitor and analyze the performance of these efforts and make data-driven adjustments.
  • Track and analyze digital marketing performance metrics to measure the effectiveness of campaigns and strategies.
  • Provide regular reports and insights to senior leadership on digital marketing performance and return on investment.
  • Leverage insights to make data-driven adjustments and improvements.
  • Collaborate closely with cross functional teams including (but not limited to) Public Relations, Business Intelligence, Basketball Operations, Player Relations, Marketing, and Sales.
  • Ensure effective communication and alignment across all relevant departments.
  • Develop and manage the digital budget.
  • Ensure cost-effective delivery of initiatives.
  • Stay up-to-date with the latest digital marketing trends, technologies, and standard processes.
  • Provide trend updates and recommendations to senior leadership.
  • Implement continuous improvement processes to enhance digital marketing efficiency and effectiveness.
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration, or a related field. An advanced degree or equivalent experience is preferred.
  • Professional certifications such as HubSpot Inbound Marketing Certification or Google Analytics Certification are highly desirable.
  • 10-15 years of dynamic experience in digital marketing, with a track record of success in senior marketing roles.
  • Experience in sports is preferred.
  • Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours. Willingness to travel is required.
  • Deep understanding of digital marketing principles, practices, and methodologies.
  • Keen understanding of the sports landscape, particularly women’s basketball and the WNBA.
  • Knowledge of various digital marketing channels, including website, social media, SEO, SEM, email marketing, mobile apps, and content marketing.
  • Proficiency in digital marketing software and tools, specifically image editing and design applications, social media management software, website CMS systems and microsite design tools, analytics applications, etc.
  • Proven ability to lead and develop high performing digital marketing teams.
  • Excellent critical thinking and problem solving abilities.
  • Strong communication and presentation skills with the ability to convey complex digital marketing information clearly.
  • Strong attention to detail and accuracy.
  • Ability to work effectively in a fast-paced, dynamic environment.

Pay Range: $125-140k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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