Senior Content & Engagement Manager - Brand

Senior Content & Engagement Manager

Position: Full-Time 

Location: Plano, Texas

Role Type: Hybrid

 

OVERVIEW 

Movement Strategy is looking for a Senior Content & Engagement Manager to manage the face and voice of today’s largest brands. You will report to the Associate Director, Content & Engagement and work closely with members of the Creative team such as creative directors,  copywriters, art directors, and strategists. 

While most of our roles remain fully remote, this position supports key client work so it will require a hybrid schedule based out of Plano, TX. This position will split their time between remote work and in-office collaboration to meet the needs of the project and client.

The Senior Content & Engagement Manager will work across day-to-day content creation and publishing management. They are platform experts, experienced social storytellers, and big-picture thinkers who can grow brand communities, address individual needs from a customer service perspective, and consistently monitor and optimize executions to increase overall brand engagement and account growth.

 

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. Together, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch – and our employees get to be a part of creating that future. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results. We have remote hubs in New York, Denver, and LA, and we span across the United States. 

 

KEY FOCUS AREAS 

• Editorial Content Development: You have experience in creating and managing social media content calendars for large global brands, as well as developing content plans in partnership with strategists on content briefs. Think master global calendar with supporting local calendars. This includes everything from planning key dates and strategic moments to developing both copy and images for individual pieces of content nuanced by the market. This requires strong communication, close collaboration with the creative team members, personal creativity, and organization to own these calendars efficiently and effectively.
• Community Management: You seek to provide value to individuals in the most natural way possible. This translates into the oversight of content posting and strategic community interactions, in addition to specific customer service inquiries and questions. You are closely in tune with the overall social conversation, and can quickly identify relevant trends and engagement opportunities to insert the brand in.
• Cross-Functional Partnership: You’ll collaborate with strategists to develop channel and content strategy for the overall brand and campaign strategy. You’ll also collaborate with the lead copywriter on the account to identify and implement the engagement tone of voice across the account. You will also help identify engagement-related platforms that would be beneficial for their accounts to join, working with the strategist to develop an approach for each client account.
• Creative Writing: You understand a brand’s voice, especially how to adopt this into the social vernacular. Perhaps more importantly, you handle revisions and direction from your supervisor positively and efficiently.
• Publishing and Style Guides: You’ll manage the content publishing and channel appearance across accounts and flag updates as needed. You will also manage all relevant guidelines and FAQ docs related to engagement for client accounts.
• Team Communication: You’ll be confident and comfortable interacting with both your internal teams and Clients on a regular basis. Often, you’ll be called upon to explain the insight behind your work and help others understand the overall strategy of the content/activations you manage, and how to make it better.
• Proactive Engagement: You’ll develop FAQ and pre-planned response documents to fit the needs of the account and, if necessary, campaigns.
• Social Listening & Reporting: You’ll contribute qualitative insights to monthly and campaign-related content reports, assisting the data team in giving a holistic view of the work of an account.
• Management: May manage direct report(s), typically content editors and/or Social Media Managers.

 

QUALIFICATIONS + KEY FOCUS AREAS

• 5-6+ years experience creating and managing social media content for large brands across multiple platforms, agency setting preferred. Experience with QSR, fashion, beauty, and/or luxury brands is a plus.
• A creative background (no formal requirements -- we’re open to hearing your story).
• Expert knowledge and experience across major social media platforms (Instagram, TikTok, YouTube, and Pinterest) with content creation, scheduling, and posting. Well-versed in general social media best practices, as well as platform-specific.
• Experience with social listening and publishing tools, such as Dash Hudson and Sprout Social.
• Impeccable writing, public speaking, and overall communication skills. This will entail copywriting, client communications, and reporting.
• On top of the latest industry & platform trends, breakthrough social campaigns, emerging technologies, pop culture, and current events.
• Experience in proactively identifying and executing opportunistic moments for real-time brand activation or engagement.
• Strong analytical and critical thinking skills. A strategic thinker at the core with the ability to identify insights and turn it into strategic recommendations.
• Proficient in Keynote, G-suite, and Airtable and Microsoft Office 365 and Teams.
• Ability to prepare client-ready documents and liaise with clients and brand agency partners.
• Ability to mentor and support social media managers.
• Flexibility working weekends, holidays, early mornings or evenings.

 

IDEAL QUALITIES                                                                          

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Must communicate quickly and accurately, think quickly or improvise, and present confidently.
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
• You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and elevate the work.
• You are passionate about the work you do and treat your client’s business as if it were your own.                       
• Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
• You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
• You make the job of others easier (no matter who they are or what they do)
• You create a positive and open environment.
• Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.
• You know how to work smarter, not harder.

 

BENEFITS & PERKS

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program -  Stipend for personal growth
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

 

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $85-95k salary per year

 

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.