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Vice President, Women's Health Marketing

US Remote

Vice President, Women’s Health Marketing

Position Summary
 The Vice President, Women’s Health Marketing is responsible for leading and executing global and regional marketing strategies to accelerate growth and expand market adoption of Natera’s Women’s Health portfolio. This leader will integrate global brand strategy with tailored regional execution, ensuring consistent messaging, exceptional customer experience, and strong market development. With a specific emphasis on regional marketing (20%+ focus), this role ensures that strategies are locally relevant, competitive, and positioned for sustained growth.

This position requires deep expertise in life sciences, diagnostics, or healthcare marketing, coupled with proven success driving commercial strategies, product launches, and cross-functional alignment across regions.

Key Responsibilities

Strategic Leadership

  • Develop and implement global and regional marketing and commercialization strategies for Women’s Health, including new product launches, regional market development, sales enablement, and competitive positioning.

  • Lead a regionalized approach, ensuring tailored strategies that address unique market dynamics, healthcare provider needs, and patient access challenges.

  • Ensure worldwide commercial readiness while prioritizing regional execution, customer satisfaction, and user experience.

  • Drive cross-functional collaboration across Product, Sales, Medical Affairs, Regulatory, Market Access, and Operations to achieve business objectives.

Regional Marketing & Growth (20% emphasis)

  • Build and execute region-specific marketing strategies for Women’s Health products, ensuring alignment with global brand direction while adapting to local healthcare ecosystems.

  • Partner with regional commercial leaders to understand market dynamics, reimbursement environments, and provider needs.

  • Lead regional market access, physician engagement, and patient advocacy initiatives to expand awareness and adoption.

  • Establish feedback loops from regional markets to inform global strategy, product development, and lifecycle management.

Commercial Execution & Brand Development

  • Create compelling messaging, campaigns, and value propositions to elevate brand awareness and adoption.

  • Oversee advertising, digital marketing, PR, event marketing, and regional campaigns to strengthen market presence.

  • Ensure consistency in branding while adapting marketing approaches for regional needs.

  • Deliver training content and commercial enablement resources for internal and external stakeholders.

Business Leadership

  • Own P&L responsibility for Women’s Health marketing and deliver against growth, revenue, and profitability targets.

  • Partner with forecasting and strategy teams to develop long-range commercial plans and assess partnerships.

  • Lead competitive intelligence and market research to inform product positioning and strategy.

  • Manage, mentor, and scale a high-performing marketing team across global and regional functions.

Qualifications

  • Bachelor’s degree required; advanced degree (MBA, MS, PhD, or MD) strongly preferred.

  • 12+ years of progressive marketing leadership experience in biotechnology, diagnostics, pharmaceuticals, or healthcare.

  • Proven success leading regional and global marketing strategies in women’s health, diagnostics, or related fields.

  • Demonstrated expertise in commercial marketing, user experience, product launch, and lifecycle management.

  • Experience developing regionalized strategies, engaging with healthcare providers, and driving adoption across diverse markets.

  • Strong leadership, collaboration, and influence across matrixed, cross-functional, and pan-regional teams.

  • Excellent communication skills, with the ability to tailor messaging to executive, clinical, and commercial audiences.

  • Track record of managing P&L, driving growth, and delivering measurable business impact.

  • Resilient, agile, and motivated leader with the ability to navigate complexity and deliver results in a fast-evolving market.

Physical Demands & Work Environment:

  • Duties are typically performed in an office setting.
  • This position requires the ability to use a computer keyboard, communicate over the telephone, and read printed material.
  • Duties may occasionally require working outside normal working hours (evenings and weekends).
  • Ability to travel 10-20% is required

 

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$244,200 - $300,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

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