Manager, Marketing Activations, Brazil

The Marketing Activation Manager will play a critical role in bringing our brand, campaigns, and partnerships to life in-market. This role will partner closely with our global Centers of Excellence (COEs) across Creative, Consumer Media, and Campaigns to localize and activate priority initiatives, while owning the end-to-end execution of local campaigns, social (IG), owned & operated (O&O) promotion, partner/sponsor events, GMP events, and community activations including FLAG programming. 

This is a highly cross-functional, hands-on role ideal for someone who thrives at the intersection of strategy and execution and enjoys turning big ideas into impactful, on-the-ground experiences. 

This position reports to the Marketing Lead and is based in Sao Paulo, Brazil. 

Essential Functions: 

• Lead the planning and execution of local marketing campaigns, ensuring alignment with global strategy while tailoring for local audiences and cultural relevance 
• Partner with Campaigns COE to localize toolkits, messaging, and creative assets for in-market use 
• Own campaign timelines, deliverables, and executional excellence across all touchpoints 
• Serve as the primary in-market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of global creative for local use 
• Manage creative workflows, approvals, and delivery for campaigns, social, O&O, and events 
• Own the local Instagram content strategy and calendar 
• Plan and execute organic social content to support campaigns, events, partnerships, and community initiatives 
• Lead Owned & Operated (O&O) promotion across local channels (e.g., website, email, app, in-venue, etc.) to drive awareness and engagement 
• Lead the execution of sponsor and partner events/activations, ensuring brand alignment, strong fan experience, and delivery against partnership objectives 
• Partner with Partnerships, Creative, and Events teams to bring partner integrations to life in-market 
• Support and execute GMP (Global Marketing Partnerships) events and key marketing moments in-market 
• Act as local lead for planning, logistics, and execution in partnership with central teams 
• Ensure consistent brand standards and a premium fan experience across all executions 
• Support the planning and execution of NFL FLAG, grassroots, and community events in market 

Required Education and Experience: 

• Degree educated (Marketing/Digital, Administration/Business, Finance and/or related) 
• Minimum 5 years’ experience 
• 1 year management experience leading people/teams (agencies, vendors, stakeholders, others) 
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies  
• Fluent in Portuguese and English 
• Proven experience delivering live events, brand activations, or experiential marketing programs 
• Strong background working with creative teams and agencies 
• Experience managing local campaigns and social content 
• Proficient in marketing terms, digital, market research and innovation 
• Proven creative problem-solving skills and a solutions-focused mindset 
• Strong communication, drive, and presentation skills 
• Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets 
• Multitasking skills and good time-management skills 
• Passport (for international travel) 

Other Key Attributes / Characteristics 

• Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process). 
• A strong team player, comfortable working collaboratively, virtually, and independently. 
• Deadline and results-driven, with strong organizational skills. 
• Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally. 

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset