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Head of Campaign Marketing

Palo Alto CA

Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business’ most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization. 

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.

We’re a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.

Obsidian Security is looking for a Head of Campaign Marketing to lead planning, developing, and executing impactful, audience-centric, integrated marketing campaigns to grow awareness and drive engagement and pipeline growth. This marketer will have a deep knowledge of how to engage prospects across various communications mediums (e.g., written, visual, video) and digital platforms (e.g., internet, social, advertising, email), and bring them through the buying process. You are an efficient project & production manager skilled in program execution, strong in metrics and analytics.

Responsibilities:

  1. Define clear monthly and weekly campaign goals (e.g. leads, demos, pipeline) aligned with company sales targets, and develop actionable campaign plans to achieve them.
  2. Own the outbound demo target end-to-end, allocating resources strategically across email marketing, webinars, content downloads, and other lead-generation activities.
  3. Lead campaign planning with clear ICPs and segmentation, working cross-functionally with Product Marketing, Sales, Performance Marketing, and Product to align messaging and execution. Partner with SDRs, AEs and Customer Success to drive follow-up and optimize based on user insights.
  4. Execute full-funnel, integrated campaigns from concept to launch, with a focus on measurable outcomes.
  5. Build Obsidian’s lifecycle marketing playbook, with email as the core channel. Track what works, why it works, and how to scale it.
  6. Stay current on industry trends and ICP behaviors to develop campaign themes that balance scale with deep engagement.
  7. Manage campaign budgets, and track/report on performance across all owned channels.

Requirements:

  1. Minimum 5 years of hands-on B2B marketing experience, ideally in roles where qualified pipeline was the primary performance metric.
  2. Demonstrated expertise in scaling one or two key channels (rather than spreading thin across many).
  3. Strong domain knowledge with the ability to assess idea relevance from a customer and product fit standpoint. Experience in cybersecurity or related sectors is preferred.
  4. Strategic thinker and collaborative operator — comfortable leading on vision while executing with attention to details.
  5. Able to evaluate the tradeoffs between scalable vs highly targeted campaign themes.
  6. Familiarity with using AI tools for research, writing, or campaign optimization is a plus.

Employee Benefits

Our competitive benefits packages are designed to support our employees' well-being, both at work and at home.  Our US based employees enjoy:

  • Competitive compensation with equity and 401k
  • Comprehensive healthcare with dental and vision coverage
  • Flexible paid time off and paid holiday time off 
  • 12 weeks of new parent or family leave
  • Personal and professional development resources

For more details on our US benefits, or for information on our international benefits, please see here.

Pay Transparancy

Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience, skills, and location.

At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.  If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com

Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.

Base Salary Range

$139,000 - $195,000 USD

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