Experience Strategist

Job Overview

The purpose of this role is to develop CX strategy and experience design plans for client digital marketing, product and service-based engagements. The role requires the ability to understanding client business objectives and pivot these into appropriate customer experience solutions. This will be enabled by a high degree of collaboration within the VOJ team to develop partnerships with client service, strategy, and other teams.

Key Accountabilities

Customer Experience strategy

Analyzing current state vs. business opportunity, creating gap analyses, developing recommendations and roadmap/backlog, and guiding solution architecture.

Journey analysis and mapping

Working to develop journey-thinking as a core skill for VOJ – applied to BX and CX projects alike – and designed to ensure we leverage data to best understand consumer experiences and content/service interaction to ensure journeys are optimized.

Innovation

Engaging with clients within the context of their business challenges to identify opportunities to enhance their digital experiences through innovation. Focusing on technology, applications, or enterprise solutions and applying design thinking to drive client business growth.

Core Duties 

Core Experience Strategy

Has the ability to analyze the market, understand users’ pain point, and do the competitor analysis. Independently work out the digital experience strategy according to the customers demand, refine and analyze the needs from users, from clients, and from the products, can integrate the needs within the total ecosystem, make judgment on industry trends, plan and drive the industry-leading strategy.

User Scenario/Journey Design

Create more user scenarios based on the experience strategy and maximize the task and output of the digital experience strategy.

User research

Familiar with the methodology, can guide team members to develop research proposal and questionnaires, participate in the research process, independently complete the research report which includes but is not limited to customer needs research and findings, user needs research and study, usability testing and user experience assessment etc.

Data-Driven User Experience Optimization

Understand monitoring data, make suggestions based on data analysis.

Qualifications

• More than 5 years of experience in Experience Strategy or related area
• Deep understanding of human-centered design approach and able to present, facilitate ideation and workshops leveraging multiple frameworks e.g., customer journey mapping
• Master of user research and testing, have experiences in planning, facilitating both qualitative and quantitative user testing, possess strong ability to create action plan development based on insights generated from research/testing activities
• Good communication and presentation skills
• Ability to build trusting client relationships
• Experience and Knowledge in Mural/Miro/Figma or any equivalent tool
• Japanese business level or above, English conversational or above

Who you are

• Passionate about creating meaningful, purposeful experiences
• Great as an emergent leader, and an accountable team player  
• Have collaborative, and have a learning mindset 
• Bring playfulness and a sense of humor to work 
• Believe the value in inclusion & diversity

About Us

VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond. VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).

VML & Ogilvy Japan GK embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.